Helzberg Diamonds Drafts Travis Kelce to Launch a New C: Choice

Helzberg Diamonds today announces the launch of a new C: choice. Many people are familiar with the “four Cs” of a diamond: cut, color, clarity and carat weight. With the addition of Helzberg lab grown diamonds, ring shoppers can now benefit from a new “C” — choice. Known diamond enthusiast and Kansas City Chiefs All-Pro, Travis Kelce, will help one diamond in the rough navigate the choices he needs to prepare for the ultimate play and propose in style.

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Kansas City Chiefs All-Pro, Travis Kelce, partners with Helzberg Diamonds to help one diamond in the rough navigate the choices he needs to propose in style. (Photo: Business Wire)

Now more than ever, ring shoppers have options when it comes to choosing a real diamond that’s right for them and their budget. Lab grown diamonds are real and unique diamonds that provide consumers with more choices and more sparkle for their spend. The Helzberg diamond experts are ready to help guide diamond ring shoppers through all five Cs to find the right ring for their recipient.

“Having more options is so important when shopping for the perfect ring. The ring is a symbol of the love the couple shares and is something truly meaningful that she’ll cherish for a lifetime,” said Wendy Gibbone, Helzberg diamond expert. “Lab grown diamonds offer more choices. They’re one of a kind, just like natural diamonds are. It’s nearly impossible to tell them apart, and the only difference is their origin. Both are graded for quality according to the four Cs, but lab grown diamonds cost less than their natural counterparts of similar carat weight and quality, allowing you to get a larger diamond at an incredible price.”

Kelce will lend his support to a “diamond in the rough” prospective groom, helping him prepare for the big question, learn about all of his diamond choices and ultimately choose the right ring with the help of a Helzberg diamond expert.

“Style is a big part of who I am and how I express myself,” said Kelce. “I am excited to learn alongside a fan about the new choices for real diamonds and help him out with his perfect proposal plan.”

THE DIFFERENCE IS IN THE ORIGIN

Ring shoppers now have more choice in finding a real diamond that’s right for them. Lab grown and natural diamonds possess the same physical, chemical and optical properties. It’s difficult for even an expert eye using highly specialized equipment to tell the difference between the two. The key difference is how they are sourced.

Natural diamonds took billions of years to create and are ethically mined from the earth. Lab grown diamonds are created from responsibly sourced diamond seeds using advanced technology in just a few months. The price-to-carat ratio of a lab grown diamond costs a fraction of the price of a similarly sized natural diamond, making them an excellent option for the informed shopper.

Follow Helzberg Diamonds online on social in August to find out what happened when Travis Kelce helped one lucky man prepare for the big proposal. To learn more about lab grown and natural diamonds, please visit www.Helzberg.com.

About Helzberg Diamonds

Helzberg Diamonds^®, a retail and online jewelry store focused on customer service, was founded over a century ago and has more than 150 stores nationwide featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in a legacy built on trust, knowledge and high quality diamonds at an incredible price. Helzberg Diamonds is based in North Kansas City, Missouri, and is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A and BRK/B). For the locations nearest you, visit Helzberg.com or call 1-800-HELZBERG (800-435-9237).

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