Asia-Pacific Digital Advertising Industry Trends and Opportunities, 2018-2021 & 2022-2031 - ResearchAndMarkets.com

The "Asia-Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy" report has been added to ResearchAndMarkets.com's offering.

Asia-Pacific's digital advertising market will grow by 13.25% annually with a total addressable market cap of $2,870.9 billion over 2022-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region.

Highlighted with 90 tables and 45 figures, this 148-page report is based on a comprehensive research of the entire Asia Pacific digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year.

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Mobile Ad
• In-App
• Mobile Web
• Desktop Ad
• Digital TV and Others

Based on ad format, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Digital Display Ad
• Programmatic Transactions
• Non-programmatic Transactions
• Internet Paid Search
• Social Media
• Online Video
• Others

Based on industrial vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following national/local markets are fully investigated:

• Japan
• China
• South Korea
• Australia
• Indonesia
• Rest of APAC (further segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan, and Philippines)

For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Asia Pacific digital advertising market are assayed quantitatively and qualitatively through the publisher's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Selected Key Players

• Alibaba
• Amazon
• Apple Inc.
• Applovin Corporation
• Baidu
• Facebook Inc.
• Google, Inc.
• Microsoft Corporation
• Nokia
• Sina
• Tencent
• Twitter
• Verizon
• Yahoo! Inc.

For more information about this report visit https://www.researchandmarkets.com/r/i1azag.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220216006033/en/