The Hoffman Agency Wins Global Integrated Communications Brief with Cybersecurity Leader Trellix

The Hoffman Agency has won the retained global agency brief with Trellix , the cybersecurity company delivering the next generation of extended detection and response (XDR).

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Monday, April 4, 2022
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Security, Communications, Technology, Social Media, Software, Public Relations, Investor Relations, Study of global communication, Organization, The Hoffman Agency, Â, Automation, CEO, Intelligence, Industry, Technology, Review, XDR, Public relations, Machine learning, Mark (given name), EMEA, FireEye, Social media, Risk management, Trellix, THE HOFFMAN AGENCY, TRELLIX
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CALIFORNIA, NORTH AMERICA, UNITED STATES, IRELAND, UNITED KINGDOM, EUROPE, APAC, ASIA
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THE HOFFMAN AGENCY, TRELLIX
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  • The Hoffman Agency has won the retained global agency brief with Trellix , the cybersecurity company delivering the next generation of extended detection and response (XDR).
  • Following a competitive review, Trellix has appointed The Hoffman Agency as its agency of record, supporting Trellix with public relations, content and social in the U.S. and EMEA as well as expanding its existing relationship in APAC.
  • We were looking to uplevel our communications programs to align with our next-generation approach to cybersecurity and the evolution of our business, said Sara Aiello, vice president, Global Communications at Trellix.
  • Hoffman understood our vision and has the skills and energy to deliver on an integrated global strategy across traditional and social media.


The Hoffman Agency has won the retained global agency brief with Trellix, the cybersecurity company delivering the next generation of extended detection and response (XDR). Following a competitive review, Trellix has appointed The Hoffman Agency as its agency of record, supporting Trellix with public relations, content and social in the U.S. and EMEA as well as expanding its existing relationship in APAC.

Trellix launched as a new company in January 2022, emerging from the joining of McAfee Enterprise and FireEye in October 2021. Trellix provides customers with an XDR ecosystem that adapts at the speed of threat actors and delivers advanced cyber threat intelligence to help organizations build resilience. It calls this living security, providing risk reduction to security operations teams by using automation to prioritize investigations and accelerate detection, response and remediation.

“It’s such a unique assignment to be part of building a brand from the ground up with assets that include nearly 5,000 employees and $1.8B in revenue,” commented Lou Hoffman, CEO at The Hoffman Agency, who added, “By bringing all media, not just earned media, under one umbrella, we can scale a campaign that’s in lockstep with the brand’s aspirations.”

“We were looking to uplevel our communications programs to align with our next-generation approach to cybersecurity and the evolution of our business,” said Sara Aiello, vice president, Global Communications at Trellix. “Hoffman understood our vision and has the skills and energy to deliver on an integrated global strategy across traditional and social media. Hoffman shares our enthusiasm, making them a great partner for Trellix.”

Lou Hoffman continued: “We love high-profile spaces. It’s tough to get more high profile than cybersecurity which literally impacts every type of organization on the planet. Teaming with Trellix to make a positive difference in the world has our 31-strong team ready to hit the ground sprinting.”

About The Hoffman Agency

Named “global tech agency of the year” in 2021 by PRovoke Media, The Hoffman Agency (www.hoffman.com) brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling and what the firm calls storytelling techniques. The firm comprises 14 offices across the globe in the U.S., Europe, and Asia.

About Trellix

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com.

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