Digital Turbine and AccuWeather Partner to Scale its Weather App and Content Globally
AUSTIN, Texas and ACCUWEATHER GLOBAL WEATHER CENTER, April 27, 2022 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS) and AccuWeather, the proven leader in weather forecast accuracy, today announced a multiyear partnership leveraging Digital Turbine's full ad-stack across three areas: app distribution, audience development and in-app monetization solutions. Digital Turbine is to be the preferred global distributor of AccuWeather apps for native on-device inventory. Additionally, AccuWeather's portfolio of weather and weather-related content will be a preferred source for editorial placements within Digital Turbine's Content Media Solutions. To support AccuWeather's monetization goals, Digital Turbine's ad mediation and brand demand on both iOS and Android devices strategically expand the partnership. App distribution is set to launch in Q2 2022.