Great Clips Joins with X Games to Become Official Retail Salon Sponsor

Today, Great Clips, Inc. , the worlds largest salon brand, announced that they are the official retail salon sponsor of the X Games in 2019, which includes X Games Aspen and X Games Minneapolis.

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Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Thursday, January 24, 2019
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Tags: 
Extreme Sports, Retail, Specialty, Consumer, Sports, MEN, Sports, Motorsport, Individual sports, Roaring Fork Valley, ESPN, ESPN2, Freestyle motocross, Inline skating, X Games, Aspen, Colorado, Great Clips
Geotags: 
United States, Minnesota
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Summary
Key Points: 
  • Today, Great Clips, Inc. , the worlds largest salon brand, announced that they are the official retail salon sponsor of the X Games in 2019, which includes X Games Aspen and X Games Minneapolis.
  • As an official X Games sponsor, Great Clips will receive on-site branding spanning the X Games app and spectator guide, jumbotron, billboards and athlete bibs at X Games Aspen, as well as a consumer-facing brand experience at X Games Minneapolis X Fest.
  • To kick off, Great Clips partnered with four-time X Games medalist James Woods, to learn more about his preparation for X Games Aspen and to document the skier getting a new haircut courtesy of Great Clips that will make its debut in Aspen.
  • An interview video featuring two-time X Games medalist and snowboarder, Sage Kostenburg, will also be released during X Games Aspen with additional content planned for X Games Minneapolis.


Today, Great
Clips, Inc., the world’s largest salon brand, announced that they
are the official retail salon sponsor of the X Games in 2019, which
includes X Games Aspen and X Games Minneapolis.

As an official X Games sponsor, Great Clips will receive on-site
branding spanning the X Games app and spectator guide, jumbotron,
billboards and athlete bibs at X Games Aspen, as well as a
consumer-facing brand experience at X Games Minneapolis’ X Fest. Great
Clips will also receive branding and integrations during X Games event
telecasts on ESPN and on XGames.com.

Great Clips will also provide fans with insights and commentary from
some of the biggest names competing at the X Games through custom video
content that will air on ESPN and online channels leading up to and
during events in Aspen and Minneapolis.

To kick off, Great Clips partnered with four-time X Games medalist James
Woods, to learn more about his preparation for X Games Aspen and to
document the skier getting a new haircut – courtesy of Great Clips –
that will make its debut in Aspen. To view the video, click here.
An interview video featuring two-time X Games medalist and snowboarder,
Sage Kostenburg, will also be released during X Games Aspen with
additional content planned for X Games Minneapolis.

“As the leading action sports competition, the X Games provide Great
Clips with unique opportunities onsite, through telecast and online
channels to connect with a passionate community of fans that celebrate
style and personality,” said Lisa Hake, Vice President of Marketing and
Communications at Great Clips. “We look forward to showing fans of the X
Games how Great Clips can cater to their individual needs and styles at
any of our 4,300 salons, while showcasing how quick and easy a great
haircut experience can be.”

Added Andrew Messina, SVP Disney Advertising Sales, “We’re always
looking for brands who want to take a traditional sponsorship to the
next level. The X Games is more than an event, it’s a lifestyle, and we
look forward to Great Clips being a part of it both in Aspen and
Minneapolis.”

X Games marks the latest marketing initiative by Great Clips that is
designed to enhance its relationship with customers and connect with new
audiences where they live and have fun.

For more information, visit www.GreatClips.com
or follow Great Clips on Twitter,
Facebook,
Instagram
and YouTube.

About Great Clips, Inc.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great
Clips® has more than 4,300 salons throughout the United States and
Canada, making it the world’s largest salon brand. Great Clips is 100
percent franchised, and salons are owned locally by more than 1,200
franchisees across North America. Great Clips franchisees employ nearly
40,000 stylists who receive ongoing training to learn the Great Clips
customer care system and advanced technical skills. As a walk-in salon,
Great Clips provides value-priced, high-quality haircare for men, women
and children. Getting a great haircut at Great Clips is more convenient
than ever with Online
Check-In and Clip
Notes®. To check-in online, visit GreatClips.com or download the
free app for Android and iPhone. For more information about Great Clips,
Inc. or to find a location near you, visit GreatClips.com.

X Games Aspen 2019

X Games Aspen 2019 will feature 15.5 hours of extensive coverage and
live content distributed on ESPN, ABC and the ESPN App from January 24 –
27. In addition, all 15.5 hours of live content, plus exclusive
competitions, musical performances and X Games Extra shows will be
streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive
coverage will also feature across ESPN digital and social platforms,
including XGames.com, the X Games Aspen App, and X Games on Twitter,
Facebook, Instagram, Snapchat and more.

The World of X Games features a variety of X Games and athlete-focused
content. For the most updated schedule and information on World of X
Games, go to www.xgames.com.
Check local listings for additional details.

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Copyright Business Wire 2019