AirAsia Takes off with Ada-Powered Virtual Assistant

Ada,
a Toronto-based AI customer engagement platform, today announced its
partnership with AirAsia, Asia’s leading low-cost carrier. In only one
month, AirAsia used Ada to build the AirAsia Virtual Allstar – 24/7
customer self-service that officially launches today in eight languages
across the airline’s website and app.

The AirAsia Virtual Allstar is part of the airline’s competitive
strategy to create more efficient and satisfying customer experiences
with elevated personalization. With Ada, AirAsia’s 80 million yearly
guests, across 21 countries and 130 destinations, can use their virtual
assistant to access real-time flight updates, update account
information, and change a booking – all without the need for a live
agent.

AirAsia Deputy Group CEO (Digital, Transformation and Corporate
Services) Aireen Omar said, “We are always working to enhance our guest
experience and we are pleased to work with Ada to introduce the AirAsia
Virtual Allstar or simply AVA to our guests.”

“As the automation partner selected to lead AirAsia, we are working with
the airline as it evolves its support strategy to meet, and exceed,
customer expectations,” said Mike Murchison, CEO and co-founder of Ada.
“Our technology uniquely positions us to support AirAsia in scaling
automated customer experiences with the same high degree of empathy and
customization expected from their agents.”

Guests can access instant support on AirAsia’s website
and app, which is available in English, Bahasa Malaysia, Bahasa
Indonesia, Thai, Vietnamese, Chinese (Simplified and Traditional) and
Korean.

About Ada
Ada’s AI-powered platform makes it simple for
non-technical teams to build an automated customer experience chatbot
that saves time, reduces costs, and improves engagement. Headquartered
in Toronto, Ada enables clients around the world, like TELUS, Coinbase,
and Upwork, to provide their customers with 24/7 personalized support in
more than 100 languages.

To learn more about Ada and how organizations are shifting to an
automation-first customer experience strategy, visit ada.support
and request a demo today.

About AirAsia
AirAsia, the world’s leading low-cost carrier,
services an extensive network of over 130 destinations across Asia
Pacific. Since starting operations in 2001, AirAsia has carried more
than 500 million guests and grown its fleet from just two aircraft to
over 200. The airline is proud to be a truly Asean (Association of
Southeast Asian Nations) airline with established operations based in
Malaysia, Indonesia, Thailand and the Philippines as well as India and
Japan, servicing a network stretching across Asia, Australia and New
Zealand, the Middle East and the US. AirAsia has been named the World’s
Best Low-Cost Airline at the annual Skytrax World Airline Awards 10
times in a row from 2009 to 2018. AirAsia was also awarded World's
Leading Low-Cost Airline for the fifth consecutive year at the 2017
World Travel Awards, where it became the inaugural recipient of the
World's Leading Low-Cost Airline Cabin Crew award.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190128005564/en/