AR and VR Market is Set to Progress at a CAGR of 46% from 2020 to 2025 - Technavio

NEW YORK, Sept. 2, 2022 /PRNewswire/ -- The AR AND VR MARKET value is set to grow by USD 162.71 billion from 2020 to 2025, as per the latest report by Technavio. The Y-O-Y growth rate of 2021 was estimated at 25.13%. The increasing demand for AR and VR technology is notably driving the augmented reality (AR) and virtual reality (VR) market growth, although factors such as high development costs associated with AR and VR apps may impede the market growth. Moreover, the adoption of various business strategies by vendors is one of the key trends supporting the augmented reality (AR) and virtual reality (VR) market share growth.

An increasing number of customers are actively requesting VR solutions, whereas others are curious about VR and are seeking information about it. Technological innovations will drive the demand for AR and VR applications during the forecast period as these applications will enable users to use the technology in a more user-friendly manner. Wearable technology platforms will likely enhance the utility of AR in everyday life. The growing application area of AR and VR technology in different fields, such as education, medical, retail, and training, will further boost the growth of the global AR and VR market. 

Browse Summary of the AR AND VR MARKET Research Report to Learn More

The augmented reality (AR) and virtual reality (VR) market report also offers information on several market vendors, including Alphabet Inc., Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Snap Inc., Sony Corp., and Toshiba Corp. among others. The augmented reality (AR) and virtual reality (VR) market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Download Sample Report of the AR AND VR MARKET to Gain Further Insights

Our report provides extensive information on the value chain analysis for the augmented reality (AR) and virtual reality (VR) market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period. The value chain of the augmented reality (AR) and virtual reality (VR) market includes the following core components:

• Inputs
• Software development process
• Marketing and distribution
• Post-selling services
• Innovation

• Technology 
• AR
• VR
• Geography 
• North America
• APAC
• Europe
• MEA
• South America

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The report covers the following areas:

• Augmented Reality (AR) and Virtual Reality (VR) Market Size
• Augmented Reality (AR) and Virtual Reality (VR) Market Trends
• Augmented Reality (AR) and Virtual Reality (VR) Market Analysis

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will assist augmented reality (AR) and virtual reality (VR) market growth during the next five years
• Estimation of the augmented reality (AR) and virtual reality (VR) market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the augmented reality (AR) and virtual reality (VR) market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of augmented reality (AR) and virtual reality (VR) market, vendors

Browse Summary of the AUGMENTED AND VIRTUAL REALITY IN HEALTHCARE MARKET Report by Component and Geography - Forecast and Analysis 2021-2025: The market value is set to grow by USD 4.49 billion, progressing at a CAGR of 30.44% from 2020 to 2025, as per the latest report by Technavio. Furthermore, this report extensively covers augmented and virtual reality in the healthcare market segmentation by component (hardware and software) and geography (North America, Europe, APAC, MEA, and South America).

Browse Summary of the MOBILE AUGMENTED REALITY MARKET Report by Growth, Size, Trends, Type, Application, Region and Segment Forecast 2022-2026: The market value is set to grow by USD 153.62 billion, progressing at a CAGR of 46.46% from 2021 to 2026, as per the latest report by Technavio. The mobile augmented reality market report offers information on several market vendors, including Alphabet Inc., Apple Inc., Augmented Pixels Inc., and more.

Browse for Technavio "INFORMATION TECHNOLOGY MARKET" Research Reports

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Technology

• Market segments
• Comparison by Technology
• AR - Market size and forecast 2020-2025
• VR - Market size and forecast 2020-2025
• Market opportunity by Technology

Customer landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2020-2025
• APAC - Market size and forecast 2020-2025
• Europe - Market size and forecast 2020-2025
• MEA - Market size and forecast 2020-2025
• South America - Market size and forecast 2020-2025
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Alphabet Inc.
• Facebook Inc.
• HP Inc.
• HTC Corp.
• Magic Leap Inc.
• Microsoft Corp.
• Samsung Electronics Co. Ltd.
• Snap Inc.
• Sony Corp.
• Toshiba Corp.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio