Maxwell House Transforms At-Home Coffee Experience with First Innovation in Nearly a Decade

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For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”.

Metadata
Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Wednesday, July 26, 2023
Information
Tags: 
Food, Beverage, Other Retail, Retail, Supermarket, Convenience Store, Foam, Drink, Maxwell House, Multimedia, Marketing, Vanilla, Maxwell, Water, Coffee, Growth, Kraft Heinz, Glass, Hazelnut
Geotags: 
UNITED STATES, NORTH AMERICA, ILLINOIS, PENNSYLVANIA
Organisation: 
MAXWELL HOUSE, KRAFT HEINZ COMPANY
Stock Symbol: 
NASDAQ:KHC
Summary
Key Points: 
  • For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”.
  • As one of last year’s fastest growing mainstream coffee brands, Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam.
  • View the full release here: https://www.businesswire.com/news/home/20230726475726/en/
    Maxwell House Transforms At-Home Coffee Experience with First Innovation in Nearly a Decade (Photo: Business Wire)
    While 31 percent of coffee shop beverages are served cold, only 7 percent of coffee consumed at home is iced1 due to difficulty in recreating a café-style iced latte.
  • In 2024, Maxwell House will be rolling out its first rebrand in nearly 10 years as it looks to reach a younger category of coffee drinkers.


For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”. As one of last year’s fastest growing mainstream coffee brands, Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam. The unique cold-stirred foam technology provides a thick, creamy, and flavorful coffee all without the use of a café’s specialized equipment. All you need is a glass, cold water and a spoon.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230726475726/en/

Maxwell House Transforms At-Home Coffee Experience with First Innovation in Nearly a Decade (Photo: Business Wire)

Maxwell House Transforms At-Home Coffee Experience with First Innovation in Nearly a Decade (Photo: Business Wire)

While 31 percent of coffee shop beverages are served cold, only 7 percent of coffee consumed at home is iced1 due to difficulty in recreating a café-style iced latte. Maxwell House is set to deliver on this whitespace with an option that makes it easier for everyone to make a café style iced latte at home or conveniently on the go.

“As iced beverages continue to rise in coffee shops, this opens a huge opportunity to continue the growth of cold in the coffee aisle at grocery stores,” said Sweta Kannan, Director of Marketing and Coffee Innovation at Kraft Heinz. "Our never-before-seen cold-stirred foam technology will allow coffee lovers to save the time and money of going to a coffee shop, and instead inspire them to unleash their inner barista by providing an easy-to-make café style experience with every sip in three simple steps."

Maxwell House’s Iced Latte with Foam is the latest example of Kraft Heinz’s investment within its Coffee portfolio. Earlier this year, the Company brought IHOP Coffee to grocery shelves for the first time. In 2024, Maxwell House will be rolling out its first rebrand in nearly 10 years as it looks to reach a younger category of coffee drinkers. In addition to updated packaging, the rebrand will include a new tagline, “Live Life to the Last Drop,” inspiring coffee drinkers to reach their max with each coffee sip.

Maxwell House Iced Latte with Foam provides a convenient option and exciting new way to pause and indulge in a delicious coffee break anytime, anywhere. Available in three delicious flavors – Vanilla, Hazelnut and Caramel – simply add the contents of an individual pouch to a glass, pour in iced water and stir to enjoy a delicious, café style latte.

Starting today, the new Maxwell House Iced Latte with Foam is available at online retailers and in grocery stores nationwide for $6.99 which includes six 1 oz. sachets. For more information visit @MaxwellHouse on Facebook and @OfficialMaxwellHouse on Instagram.

ABOUT KRAFT HEINZ

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

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1 NPD Group “At Home and Away From Home Coffee Consumer Insights”

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