Taylor Swift tickets are pricey, but fans get a blockbuster show and intimate connection with their idol

• The shows on the Eras tour, which runs until August 2024, are undoubtedly expensive.
• On the day tickets went on sale in the US, the Ticketmaster website crashed – the company had prepared itself for 1.5 million fans, only to find that 15 million logged on.
• But Swifties – the most dedicated of Swift’s fans – were willing to endure a process that was, to say the least, complicated.
• One can imagine Swift’s fans, some of whom spent days online (and a fair amount of money) trying to get tickets, greeting his argument with an exasperated sigh.

Big blockbuster stadium shows

• Since the 1970s, successful bands and artists have found a number of ingenious ways to construct shows that can fill the most cavernous arenas.
• First, it ensures that the artist can be heard and seen, even in the largest venues.
• The technology used on the Eras show enables both the artist and the audience effectively to travel through time.
• The technology delivers all the spectacle needed to hold the audience’s attention as the three-hour show runs through Swift’s career.
• Arenas and stadiums are designed for function, rather than aesthetics; they are not in themselves intimate spaces.