The Singleton Leads Scotch Whisky to Embrace Chinese Reunion Culture
ZHANGZHOU, China, Sept. 28, 2023 /PRNewswire/ -- From July to September, the single malt scotch whisky market leader from Diageo Group, The Singleton, has been unveiled a chapter of "Reunite with True Richness" in China, igniting a full-spectrum of Mid-Autumn experiences. On 30th โ 31st August, under the year's grandest supermoon, The Singleton hosted a grand banquet at the Fujian Hundred-Year Tulou, symbolizing core southeast culture. On that evening, a massive drone light show and fireworks illuminated the circular sky, allowing people to enjoy richness in a harmonious atmosphere. In terms of its cultural significance, the remarkable event seamlessly integrated the Chinese reunion culture with the Scotch whisky experience, exemplified its mission of cultural localization and brought true richness to China's Mid-Autumn Festival celebrations. This once in a lifetime cultural feast in the heart of southeast China attracted whisky and Cognac enthusiasts from all over China and generated significant buzz on social media.