WEKA Named U2's Official Technology Partner Ahead of Achtung Baby Shows

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CAMPBELL, Calif., Sept. 28, 2023 /PRNewswire/ -- WekaIO (WEKA), the data platform provider for performance-intensive workloads, announced that it has been named U2's official technology partner for the production of their upcoming U2:UV Achtung Baby shows at Sphere in Las Vegas, kicking off September 29th. The WEKA® Data Platform is helping to bring the band's vision for the immersive video production elements of the show to life.

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PR Newswire

Retrieved on:

Thursday, September 28, 2023

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Tags:

Zoo TV Tour, WEKA, United Kingdom, ZOO, Advertising, Life, Sphere, Nightclub, Video game, U2

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ISRAEL, CALIFORNIA

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WEKAIO, WEKA

Summary

Key Points:

The WEKA® Data Platform is helping to bring the band's vision for the immersive video production elements of the show to life.
The WEKA® Data Platform is helping to bring U2's vision for the immersive video production elements of the show to life.
This time around, the band's U2:UV Achtung Baby show will also launch Sphere, the one-of-a-kind brand-new state-of-the-art venue in Las Vegas.
The U2:UV Achtung Baby shows begin at Sphere in Las Vegas on September 29th.

WEKA Named U2's Official Technology Partner Ahead of Achtung Baby Shows

The WEKA Data Platform is Helping to Power U2's New Cutting-Edge Live Concert Production in Las Vegas

CAMPBELL, Calif., Sept. 28, 2023 /PRNewswire/ -- WekaIO (WEKA), the data platform provider for performance-intensive workloads, announced that it has been named U2's official technology partner for the production of their upcoming U2:UV Achtung Baby shows at Sphere in Las Vegas, kicking off September 29th. The WEKA^® Data Platform is helping to bring the band's vision for the immersive video production elements of the show to life.

The WEKA® Data Platform is helping to bring U2's vision for the immersive video production elements of the show to life.

U2 have always – since their earliest days, including the industry-defining ZOO TV Tour, which broke the mold in 1991 - consistently pushed the boundaries of live performance with ground-breaking stage shows that embrace the latest in technology and innovation and the band is widely acknowledged as the best live act in the world.

U2's Tour Director Ciaran Flaherty said: "With every show of the last 30 years, U2 has consistently raised the bar for the live music concert experience. This time around, the band's U2:UV Achtung Baby show will also launch Sphere, the one-of-a-kind brand-new state-of-the-art venue in Las Vegas. It's been a huge undertaking for the entire team, and it's been great to have WEKA on board."

Stefan "Smasher" Desmedt, Technical Director and Video Director for U2, said: "This is a whole new level of rock and roll. Once again, U2 is breaking new ground, pushing the limits of what's possible in live entertainment and setting trends that people will emulate for years to come. The sheer scale of the Sphere is extraordinary – it's like a spaceship in here, with 16K x 16K pixel screens that require that we move 200-300 gigabytes of video data every minute. In the past, we used 4K video – this is uncharted territory. We needed to find a storage server technology partner that could meet both the band's vision and the production's extreme scale and performance requirements and deliver flawlessly in real time. WEKA quickly became the clear choice."

Desmedt and his team needed to find a way to migrate more than 500 terabytes of archival video footage rendered in the United Kingdom to the venue's servers in Las Vegas. The WEKA Data Platform provided a seamless way for them to render, load, and migrate large video files via the cloud to its local WEKA cluster at Sphere.

WEKA has been a dominant force in the media and entertainment industry for several years, helping the world's top production houses and creative studios fast-track film, advertising and special effects projects, accelerate post-production pipelines, and streamline the transition to 8K in the cloud. With U2, the company is extending its expertise to live entertainment at mega scale.

The U2:UV Achtung Baby shows begin at Sphere in Las Vegas on September 29th. For more information, visit https://www.thespherevegas.com/shows/u2.

About WEKA
WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. The WEKA^® Data Platform is a software solution transforming stagnant data silos into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads seamlessly and sustainably. Its advanced cloud-native architecture is optimized to solve complex data challenges at scale, delivering 10-100x performance improvements across edge, core, cloud, hybrid and multicloud environments. WEKA helps the world's leading data-driven organizations accelerate research and discovery breakthroughs and business outcomes – including eight of the Fortune 50. The company operates in over 20 countries globally and is backed by dozens of world-class investors. Learn more at www.weka.io, or connect with us on LinkedIn, Twitter, and Facebook.

WEKA and the WEKA logo are registered trademarks of WekaIO, Inc. Other trade names used herein may be trademarks of their respective owners.

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SOURCE WekaIO