Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia

Hotwire, the global communications agency, today announces an exclusive
partnership with The Hoffman Agency to collaborate in Asia. The
agreement, which is effective immediately, will see Hotwire work with
The Hoffman Agency’s wholly owned offices in Singapore, China, Hong
Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network
of offices and exclusive partners.

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Barbara Bates, Global CEO, Hotwire and Lou Hoffman, Founder & CEO, The Hoffman Agency (Photo: Business Wire)

Hotwire operates through 11 wholly owned offices across North America,
Europe and Australia and supports this with a network of exclusive
partners and affiliates in another 21 cities worldwide, including the
eight cities represented by The Hoffman Agency. The exclusive
partnership with The Hoffman Agency consolidates Hotwire’s current
multi-agency solution in Asia down to one firm, a move which Hotwire
Group CEO Barbara Bates believes will further strengthen its credentials
as a true alternative to the established global owned networks.

“We are seeing more and more demand for an agile alternative to the
owned networks,” Bates said. “By partnering with The Hoffman Agency, we
add deep capability and experience across Asia in one sweep. Together,
Hotwire and The Hoffman Agency can provide a single point of access to
any client looking for a deeply experienced, tech focused regional or
global agency solution.”

Bates and The Hoffman Agency founder and CEO, Lou Hoffman, have known
each other for more than 20 years. As a result, agreeing the details of
the partnership has been plain sailing as both agencies come from a
similar place and have similar cultures – a benefit that Hoffman
believes will appeal to current and future clients:

“Good relationships are based on trust and shared values,” he said.
“There are a number of reasons why we’ve come together with Hotwire but
it starts with a simple concept. Both organizations put the client
first.”

The partnership offers compelling advantages for both firms. For
Hotwire, it completes its global footprint with the addition of eight
offices of an award-winning specialist tech agency in Asia. For The
Hoffman Agency, the partnership opens up the opportunity to serve an
extended client base. Both firms are positioned as mid-size
technology-oriented consultancies – small enough to offer deep
specialization and hands-on involvement from senior consultants, but
large enough to service the needs of the world’s most demanding clients.

About Hotwire

Hotwire is a global communications agency that helps businesses better
engage and connect with their customers. From Sydney to San Francisco,
we operate with a borderless mind-set across 22 locations including the
UK, US, Mexico, France, Germany, Spain, Italy and Australia, together
with co-branded partners Yellow Communications in the Netherlands and
Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as
other affiliate partners.

For more information, please visit www.hotwireglobal.com

About Enero

Hotwire is wholly owned by Enero Group Limited, a company listed on the
Australian Securities Exchange (ASX:EGG). The Enero Group is a boutique
network of marketing and communications businesses that includes BMF,
CPR, Frank PR, Hotwire, Naked Communications, OB Media, Precinct,
Orchard Marketing, The Digital Edge and The Leading Edge.

For more information, please visit www.enero.com.

About Hoffman

The Hoffman Agency (www.hoffman.com)
is an independent communications consultancy that helps companies
communicate their stories across the world. Thanks to a unique global
infrastructure and culture, the firm takes a collaborative approach to
implementing multi-country programs. The Hoffman Agency comprises 13
offices across the globe, including San Jose, California, and Vancouver,
Washington along with Beijing, Berlin, Hong Kong, Jakarta, London,
Paris, Seoul, Shanghai, Singapore, Taipei and Tokyo.

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