Atlanta Fire Rescue Foundation Launches the ‘Fleet Forward’ Capital Campaign to Advance Innovation and Sustainability for the Atlanta Fire Rescue Department

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The Atlanta Fire Rescue Foundation (AFRF) today launched the ‘Fleet Forward’ capital campaign to provide additional equipment for the Atlanta Fire Rescue Department (AFRD) through increased innovation and sustainability with a $500,000 inaugural gift from Norfolk Southern.

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Wednesday, December 6, 2023
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Professional Services, Philanthropy, Public Policy, Government, Law Enforcement, Emergency Services, Other Professional Services, Fund Raising, Foundation, Safety, Climate change, City, Interim, Atlanta Fire Rescue Department, Atlanta City Council, Firefighter, Health, EV, AFRF, Amusement park, Renewable energy, Norfolk Southern Railway
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Summary
Key Points: 
  • The Atlanta Fire Rescue Foundation (AFRF) today launched the ‘Fleet Forward’ capital campaign to provide additional equipment for the Atlanta Fire Rescue Department (AFRD) through increased innovation and sustainability with a $500,000 inaugural gift from Norfolk Southern.
  • The lead gift from Norfolk Southern demonstrates strong support from the City of Atlanta’s private sector for the campaign.
  • The Atlanta Fire Rescue Foundation's 'Fleet Forward' campaign is playing a critical role, helping to propel innovation and sustainability for the Atlanta Fire Rescue Department," said Norfolk Southern President and CEO Alan Shaw.
  • “At the Atlanta Fire Rescue Foundation, we believe that every challenge presents an opportunity for diversified solutions,” said Taos Wynn, Interim President and CEO, Atlanta Fire Rescue Foundation.


The Atlanta Fire Rescue Foundation (AFRF) today launched the ‘Fleet Forward’ capital campaign to provide additional equipment for the Atlanta Fire Rescue Department (AFRD) through increased innovation and sustainability with a $500,000 inaugural gift from Norfolk Southern.

The Fleet Forward capital campaign seeks to raise $3 million to pilot and purchase the department’s first ever electric fire engine and electric vehicle (EV) rapid response vehicles. This bolster of the city’s fleet with innovative and sustainable technology will best serve residents for years to come. The lead gift from Norfolk Southern demonstrates strong support from the City of Atlanta’s private sector for the campaign.

"Norfolk Southern is focused on advancing safety and sustainability for our business, our customers, and the communities we serve. The Atlanta Fire Rescue Foundation's 'Fleet Forward' campaign is playing a critical role, helping to propel innovation and sustainability for the Atlanta Fire Rescue Department," said Norfolk Southern President and CEO Alan Shaw. "This investment is also a symbol of our commitment to our first responders – heroes in our communities. Together, we’re making progress for a safer Atlanta.”

Many experts consider EV options to be easier to service and repair than diesel trucks, and the advanced technology aligns with the City of Atlanta’s 2017 commitment to increase its EV readiness and ensure Atlanta remains a leading city in sustainability. Once completed, the Fleet Forward capital campaign will showcase AFRD as a fire and emergency response industry leader due to its enhanced ability to serve residents more rapidly and efficiently throughout the city’s geographic footprint.

“At the Atlanta Fire Rescue Foundation, we believe that every challenge presents an opportunity for diversified solutions,” said Taos Wynn, Interim President and CEO, Atlanta Fire Rescue Foundation. “The Fleet Forward capital campaign will provide the city with the necessary blueprint and capital to significantly improve fire and emergency response through private and public support that leverages the best of innovation and sustainability in the fire industry. We deeply appreciate the support of Norfolk Southern with its generous gift on behalf of the brave fire rescue personnel and the residents of the City of Atlanta.”

Chris Sizemore, Atlanta Fire Rescue Foundation Vice Chair and Incoming Board Chair, noted that today's technological advances have evolved traditional fire-rescue equipment into eco-friendlier public safety response tools. This green initiative and campaign for AFRD augments existing efforts by Mayor Andre Dickens and the Atlanta City Council to source additional funding through private and philanthropic support and is more important and timelier than ever.

“The City cannot tackle the climate change crisis alone—it takes partnerships like this to achieve our shared goal of a resilient and sustainable Atlanta,” said Mayor Dickens. “The Fleet Forward Capital Campaign will both bolster and modernize AFRD’s fleet and increase our cost and energy efficiencies. Thank you to Norfolk Southern for their generosity, and to the Atlanta Fire Rescue Foundation for their commitment to the health and safety of our community.”

“The Atlanta Fire Rescue Department, as well as the city as a whole, deserves to be on the cutting edge of fire and emergency technology,” said Atlanta Fire Chief Roderick Smith. “With the support of Atlanta Fire Rescue Foundation, our philanthropic partner, and corporate partners like Norfolk Southern, Atlanta’s firefighters are one step closer to obtaining the industry-leading resources they deserve to best protect and serve our residents, visitors, communities, and businesses.”

About the Atlanta Fire Rescue Foundation

Founded in 2004, the Atlanta Fire Rescue Foundation (AFRF) is the only 501(c)(3) nonprofit organization that brings together individuals, small businesses, corporations, and civic groups to support the 1,200 public safety personnel of the Atlanta Fire Rescue Department (AFRD) and the largest department in the state of Georgia. AFRF supports neighborhoods and communities by funding workforce development for youth; continuing education and housing needs for firefighters; and improvements at fire and EMS stations. Through its staff and board, AFRF’s goal is to ensure that every neighborhood receives equitable access to fire and EMS protection. Safe cities are created through community-centered public safety. The Atlanta Fire Rescue Foundation is the bridge between the communities and the Atlanta Fire Rescue Department.

To find out more, visit: www.atlfrf.org.

To assist the unmet needs of Atlanta's firefighters, click on the appropriate link: sponsorships, monetary donations, and in-kind donations.

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