Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
SAN FRANCISCO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programs, video games, and more. Powered by Samba AI®, a suite of generative AI and machine learning (ML) technologies available worldwide, Lenovo is among the first brands to leverage this solution to understand its return on sponsorship investments with significant visibility.