Global and China Automotive Smart Cockpit Design Trends Report 2023: Display and Interior Designs are Deeply Integrated to Emphasize Emotional Resonance with Users - ResearchAndMarkets.com

The "Automotive Smart Cockpit Design Trend Report, 2023" report has been added to ResearchAndMarkets.com's offering.

As the most intuitive window to experience automotive intelligent technology, intelligent cockpit is steadily moving towards the deep end of "intelligence", and automakers have worked to deploy intelligent cockpit functions they regard as the differentiated selling points of their vehicle models.

In 2023, OEMs released a number of innovative concept models and new models for sale, especially models of emerging brands such as Xpeng, ZEEKR, Galaxy, LUXEED, NEVO, Avatr and Jiyue. New technologies, new scenarios and new modes including diversified displays, new UIs, comfortable intelligent seats, panoramic sound effects, ambient lights, and intelligent surfaces spring up.

Display and interior design are deeply integrated to emphasize emotional resonance with users.

Automotive display, as the intelligent cockpit component users can perceive most easily, has become an important means for automakers to offer a differentiated experience for users. In 2023, cockpit display design shows the trend of multi-screen, large screen, diversification and technology.

First, the number of models with large integrated displays is increasing. In recent years, Ford, Lincoln, Cadillac, ARCFOX, IM, Roewe, Jiyue, Geely Galaxy and many other auto brands have launched models with integrated displays which are tending to be bigger, for example, Geely Galaxy E8 is equipped with a 45-inch 8K integrated display, Jiyue 01 with a 35.6-inch 6K integrated display, Cadillac LYRIQ with a 33-inch integrated display, Buick E5 with a 30-inch 6K integrated curved display, and Ford EVOS with a 27-inch 4K integrated display.

Second, the conventional cluster screen is replaced by the design and display layout. In the trend for extremely simplified design, there is a design mode in which the cluster screen is replaced. On the market Tesla Model 3 and Model Y are the first models without clusters. Their cluster functions are mainly concentrated on the left area of the center console display to expand the visible field of view, improve user experience, and embody intelligence.

In addition to Tesla, many models launched in 2023 adopt the center console + HUD design without common clusters. For example, Li Auto's L Series models, Changan NEVO A07, Deepal S7, Geely Livan 7, and HiPhi Z all have HUDs without clusters. As intelligence level gets higher and display technology matures and advances, display and interior will be further integrated, and cluster screens of more models will be cancelled or replaced.

Deepal S7 adopts the embracing interior design like a luxury yacht, highlighting luxury and comfort. Equipped with a 15.6-inch intelligent steering screen and AR-HUD but without cluster, it focuses the front view of the driver upward to improve safety by deeply integrating intelligent driving and vehicle systems.

Changan NEVO A07 adopts an unconventional design style of 'Emotional Island Floating Interior Space'. The common cluster at the driver's seat is canceled and replaced by a 50-inch AR HUD and a floating center console screen.

As display and interior tend to be integrated and technology matures, display design concepts such as holographic display, projection, invisible screens and non-screen design have appeared.

In 2023, BMW released i Vision Dee, a vision vehicle that enables digital emotional interaction, demonstrating BMW's vision for the future digital experience inside and outside the car. There are no physical buttons in the car. By using Shy Tech, the HUD system replaces the conventional LCD to create a mixed reality interactive interface. Using shy-tech sensors on the instrument panel and the five-level touch slider projected on the center console, drivers can determine the content and area displayed on the HUD system (which can span the entire windshield).

In addition to conventional cluster, center console and copilot seat display, there are a variety of diversified display products such as copilot seat ceiling screen, center console ceiling screen, lifting screen, sliding screen, privacy screen, and light field screen.

Key Topics Covered:

1 Intelligent Cockpit Design Concept and Trends

• Cockpit Design Highlights of the Latest Concept Models in 2023
• Intelligent Cockpit Overview
• Intelligent Cockpit Development Features
• Cockpit Development Trends
• Cockpit Configuration Highlights of Major Concept Models in 2023
• BMW's Digital Emotional Interaction Concept Car: i Vision Dee
• BMW's Next-generation Concept Car: Vision Neue Klasse
• Mercedes-Benz's CLA Concept Car
• Intelligent Cockpit Highlights of RAM 1500 Revolution Concept Car
• Cockpit Highlights of Peugeot Inception Concept Car
• Chrysler's Intelligent Cockpit
• Toyota Boshoku's Concept Cockpit :MX221
• Intelligent Cockpit Configuration Highlights of New Models Launched in 2023
• Cockpit Design Features of Mercedes-Benz's Major New Models in 2023
• Cockpit Design Features of BMW's Major New Models in 2023
• Cockpit Design of Major New Models Launched in 2023
• Cockpit Design Features of Audi's Major New Models in 2023
• Cockpit Design Features of Great Wall Motor's Major New Models in 2023
• Cockpit Design Features of GAC's Major New Models in 2023
• Cockpit Design Features of SAIC's Major New Models in 2023
• Cockpit Design Features of BYD's Major New Models in 2023
• Cockpit Design Features of Geely's Major New Models in 2023
• Cockpit Design Features of Changan's Major New Models in 2023
• Cockpit Design Features of Avatr's New Models in 2023
• Cockpit Design Features of Dongfeng's Major New Models in 2023
• Cockpit Design Features of Chery's Major New Models in 2023
• Intelligent Cockpit Design Trends
• Intelligent Cockpit Trends amid the Development of Autonomous Driving

2 Intelligent Cockpit Display Design Trends

• Status Quo of Cockpit Display Design
• Cockpit Display Design Trends
• Status Quo of Automotive Smart Surface Applications and Design Trends
• Application Trends of Touch Feedback Interactive Technology

3 Intelligent Cockpit HMI Design Trends

• Status Quo of Cockpit HMI Design
• Design, Applications and Trends of Cockpit 3D HMI
• Cockpit HMI Design Trends
• Cockpit HMI Design Companies

4 Design Trends of Deep Integration between Intelligent Cockpit IVI and Mobile Phones

• Status Quo of IVI-phone Integration
• Status Quo of IVI-phone Integration
• Barriers for Status Quo of IVI-phone Integration
• Exploration on Business Models of Deep IVI-phone Integration
• IVI-phone Integrated Layout of Major Enterprises
• Cases of Deep IVI-phone Integrated Layout

5 Design Trends of Deep IVI-phone Integrated Layout

• Intelligent Cockpit Scenario Integrated Design Trends
• Status Quo and Trends of Cockpit Scenario Mode Layout
• Automotive Gaming Design Trends
• Metaverses and Intelligent Cockpits

6 Comfort and Other Design Trends of Intelligent Cockpits

• Intelligent Cockpit Comfort Design
• Immersive Sound Effect Design of Intelligent Cockpits
• Applications and Design Trends of Interior Ambient Lights
• Design Trends of Intelligent Cockpit Overflow Interaction
• Other Cockpit Design Trends

For more information about this report visit https://www.researchandmarkets.com/r/nz416e

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