Can Streaming Change the World? DrMachakil's Webby Nomination Spotlights the StreamForChange Movement

CASABLANCA, Morocco, April 4, 2024 /PRNewswire/ -- Mashup Creative Meute proudly announces the nomination of its creative director & Moroccan Youtuber DrMachakil for Best Public Service & Activism Video at the 28th Annual Webby Awards, known as the "Internet's highest honor." This nomination follows his previous win last year for best mashup video of the year. Presented by the International Academy of Digital Arts and Sciences, the Webbys is the leading international awards organization honoring excellence on the Internet. Previous Webby winners feature people like Greta Thunberg, Oprah Winfrey, Serena Williams, Barack Obama and David Bowie.

Tackling domestic violence through cinema

DrMachakil's nominated work "This is no fiction," is a spine-chilling and thought-provoking video that shows every second, a movie scene of a woman being beaten. As the mashup progresses, the scenes become more and more violent and oppressive, culminating in the shocking statistic that 8 women are beaten every second worldwide, echoing the World Bank's findings that 245 million women aged 15 and above have experienced intimate partner violence. Published for the International Day for the Elimination of Violence Against Women, this work gives the voice to the StreamForChange movement DrMachakil founded, highlighting how streaming media can be a powerful tool for global change.

The streaming industry in need for change

Over the last decade, the entertainment industry has witnessed a drastic shift, moving from legacy distribution models like film and television to a streaming-first approach. This transition has proven financially rewarding, generating billions in revenue. However, the recent wave of strikes in Hollywood has highlighted significant issues within the industry, pointing to a desperate need for a reboot in their business models. These strikes, caused by disputes over pay, working conditions, and the disparities in streaming versus traditional media production, have brought to light the need for more sustainable and equitable practices in the ever-evolving digital landscape.

StreamForChange: A New Vision for Entertainment

Stream for Change.org is an initiative challenging the power of streaming platforms for global social good. Founded on the belief that entertainment can catalyze change, StreamforChange.org urges major streaming services like Netflix, Amazon Prime, or Disney+ to support global issues through dedicated playlists from their massive content catalog, from gender equality to climate change, from human rights to social justice.

StreamforChange.org aims to create a new model in streaming, one where each view contributes to another step against global challenges. StreamforChange.org is inviting the public to join in signing the petition, to make a powerful impact among the streaming giants and the entertainment industry.

With this Webby nomination, DrMachakil's artistic vision brings the mission of StreamForChange.org into the spotlight, encouraging the streaming industry to reconsider their role in shaping our world.

With Webby People's Voice Award campaign, the public can also vote for "This is no fiction" and help amplify the message of StreamForChange. Voting is open until April 18th at vote.webbyawards.com/PublicVoting#/2024/video/general-video/public-service-activism

Find The Webby Awards Online:
Website: webbyawards.com
Instagram: @TheWebbyAwards
X: @TheWebbyAwards

About The Webby Awards:
Hailed as the "Internet's highest honor," The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising; Media & PR; Apps & Software; Social; Podcasts; Games and AI, Metaverse & Virtual. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include WP Engine, LinkedIn, Verizon, YouGov, NAACP, KPMG, Wall Street Journal, Fast Company, Vox Media, The Hustle, Podcast Movement, It's Nice That, Convince & Convert, The Neuron, The Gradient, Last Week in AI, MKT1, Bens Bites, The Tilt, Orangeletter, AIGA and The Standard Hotel.

Official Source
https://genderdata.worldbank.org/data-stories/overview-of-gender-based-violence/

Media Contact:
Mehdi Saqi
+212660287213
[email protected]

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SOURCE Mashup Creative Meute