Pixalate Releases Q4 2023 Mobile App Rankings for Top US Google Play Store Developers For Open Programmatic Advertising: US-Registered Apps (213k) Take 15% of Global Open Programmatic Ad Spend Market Share

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LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S.

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GlobeNewswire, Inc.

Retrieved on:

Tuesday, March 26, 2024

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Tags:

Spend, Privacy, Google Play, Yoy, Developer, Mobile phone

Geotags:

MCLEAN, VA, US, LONDON

⚠ partially generated by AI ↴

Organisation:

PIXALATE, PIXALATE INC.

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LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S.
Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store .
The report is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world.
The report benchmarks the number of developers with Google Play Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.

LONDON, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released its U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.

The report is Pixalate’s first installment of a series of benchmark reports on the state of the mobile app and developer economy in leading countries around the world. The report benchmarks the number of developers with Google Play Store mobile apps registered in the U.S., the volume of U.S. registered apps, and leading U.S. apps and developers based on estimated open programmatic advertising spend earned in Q4 2023.

Key Findings - U.S.-registered Apps and Developers in the Google Play Store:

The number of U.S.-registered apps in the Google Play Store at the end of Q4 2023 was 213k, down by 3% YoY (from Q4 2022)
- These apps are from 74.4k unique app developers
- These apps account for 6% of the total 3.5M apps available in Google Play Store
- 46% of U.S.-registered apps come from 3% of developers
- 69% of developers are single-app developers
In Q4 2023, U.S.-registered apps earned 15% of the monthly estimated global open programmatic ad spend among Google Play Store apps
The number of U.S.-registered apps with ads in the Google Play Store (based on app-ads.txt data) is 29k, an increase of 11% YoY
MobilityWare is the top-ranked U.S.-registered mobile app developer regarding estimated open programmatic ad spend earned ($4.2M) among Google Play Store apps in Q4 2023
MobilityWare and Tumblr each earn over $4M in monthly ad spend
Subsplash Inc., a developer of apps for churches and religious communities, ranks first among U.S.-registered mobile app developers based on volume of the total number of apps (4,210) in the Google Play Store as of Q4 2023

TOP DEVELOPERS BY OPEN PROGRAMMATIC AD SPEND*

MobilityWare - $4.2M estimated monthly ad spend earned & 33 apps
Tumblr, Inc. - $4.1M estimated monthly ad spend earned & 1 app
TuneIn Inc - $2.5M - estimated monthly ad spend earned & 2 apps
PeopleFun - $2.2M - estimated monthly ad spend earned & 10 apps
MediaLab AI - Kik - $2.1M - estimated monthly ad spend earned & 1 app

*Estimated Ad Spend Earned is based on Open Programmatic Ad Traffic as measured by Pixalate.
TOP DEVELOPERS* BY NUMBER OF APPS

Subsplash Inc - 4210 apps
ChowNow - 3264 apps
Apptegy Play Store - 2447 apps
Branded MINDBODY Apps - 1359 apps
Branded Apps by MINDBODY- 1212 apps

*In the context of this report, each unique developer name as displayed in the app store is treated as its own developer.
Download the report
Download the complete report today: Pixalate’s U.S. Mobile App Economy: Q4 2023 Benchmarks Report - Google Play Store.
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Mobile App Economy Benchmark Reports (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends in the time period studied.

Nina Talcott
Pixalate Inc.
[email protected]