Enthusiast Gaming Partners with Playwire to Amplify Monetization Opportunities Across its Communities
“Forging this partnership with Playwire provides Enthusiast Gaming with a world class adtech platform so that we can focus on our core -- building communities, and creating and curating content and experiences that engage gamers and esports fans,” said Board Chair and Interim CEO Adrian Montgomery. “The strategic initiative to outsource our adtech is a key element of our simplified and streamlined strategy. As a result of this partnership, along with other efficiency initiatives, we are well-positioned to deliver meaningful improvement in financial performance while continuing to serve our audience and brands.”
- LOS ANGELES, March 28, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), the leading gaming and media company in North America, today announced a multi-year partnership with leading advertising technology provider Playwire.
- Enthusiast Gaming will leverage RAMP®, Playwire’s complete Revenue Amplification Management Platform, to power Enthusiast Gaming’s network of gaming websites, channels and apps.
- Playwire brings nearly two decades of experience helping enterprise organizations manage multiple sites and a strong legacy in gaming.
- This will allow Enthusiast Gaming to optimize its programmatic performance and drive incremental revenue opportunities.