Lucasfilm

iQIYI and THX(R) Launch China's First THX Certified On-Demand Movie Theater

Retrieved on: 
Monday, November 12, 2018
Lucasfilm, THX, iQiyi, Economy of China, World Wide Web, Digital media

Tao Lei, Vice President of iQIYI, and Wu Hao, General Manager of THX China will unveil the official THX Certified Cinema plaque during the opening ceremony launch event in Zhongshan, Guangdong today.

Key Points: 
  • Tao Lei, Vice President of iQIYI, and Wu Hao, General Manager of THX China will unveil the official THX Certified Cinema plaque during the opening ceremony launch event in Zhongshan, Guangdong today.
  • "iQIYI and THX share the same vision to provide the best viewing experience to customers," said Tao Lei, Vice President of iQIYI.
  • iQIYI and THX worked closely to meet THX specifications for certification, a process that systematically measures and verifies the performance quality of commercial cinemas against industry standards.
  • The launch of the Yuker movie theater has made iQIYI the first major online entertainment platform to tap into the on-demand movie theater market, and the box office generated by iQIYI's Yuker movie theaters will be included in China's official box office estimation.

Hotel Transylvania: The Series Checks in for Season Two with Sony Pictures Animation and Nelvana

Retrieved on: 
Wednesday, September 12, 2018
Corus Entertainment, Dubbing, Lucasfilm, Nelvana, Topcraft, Netflix, Software, Film, Entertainment, Hotel Transylvania: The Series, Hotel Transylvania

The series' first season also premiered on Netflix in the U.S. in June and will continue to roll out throughout the world starting Fall 2018.

Key Points: 
  • The series' first season also premiered on Netflix in the U.S. in June and will continue to roll out throughout the world starting Fall 2018.
  • Season two follows the wild (mis)adventures of Dracula's teen daughter Mavis and her pals Hank N Stein, Pedro, and Wendy Blob.
  • "We're eager to sink our teeth into a second season of this fantastic series and feed its growing fan base,"said Scott Dyer, President, Nelvana.
  • Sony Pictures Animation, which was founded in 2002, is a division of the Sony Pictures Motion Pictures Group.

THX® and Cinemark Announce Certification of Over 200 Cinemark XD Screens in the United States and Latin America

Retrieved on: 
Wednesday, May 2, 2018
Lucasfilm, THX

THX works closely with exhibitor partners to meet THX Certified Cinema specifications, focusing on auditorium architecture, acoustics, audio and projection equipment calibration and speaker configuration.

Key Points: 
  • THX works closely with exhibitor partners to meet THX Certified Cinema specifications, focusing on auditorium architecture, acoustics, audio and projection equipment calibration and speaker configuration.
  • Recertification is conducted annually by a THX Certificated Technician to ensure the cinema continues to meet THX certification requirements year after year.
  • "We look forward to continuing our partnership with THX, and further differentiating the Cinemark XD experience."
  • THX is a registered trademark of THX Ltd. All other trademarks remain the property of their respective owners.

THX® Launches THX Standard as Consumer Electronics Rating Resource to Support Informed Purchase Decisions

Retrieved on: 
Tuesday, May 1, 2018
Lucasfilm, THX, Consumer electronics

SAN FRANCISCO, May 1, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced the launch of THX Standard, a consumer electronics rating website that provides objective and data-driven evaluations of the audio and visual fidelity of consumer electronics to help consumers make informed purchase decisions.

Key Points: 
  • SAN FRANCISCO, May 1, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced the launch of THX Standard, a consumer electronics rating website that provides objective and data-driven evaluations of the audio and visual fidelity of consumer electronics to help consumers make informed purchase decisions.
  • Using industry standards and a proprietary testing methodology, THX engineers evaluate the factors that influence the audio and visual fidelity of consumer electronics.
  • As a complement to the existing THX Certified program, THX Standard also features consulting services to help manufacturers improve their product scores and make them more competitive in the market.
  • Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems.

THX® Announces Premium Large Format Cinema Offering at CinemaCon 2018

Retrieved on: 
Tuesday, April 24, 2018
Lucasfilm, THX, Movie theater, 4K resolution, Media technology, Entertainment, Filmmaking

LAS VEGAS, April 24, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced THX Ultimate Cinema, a branded premium cinema offering for exhibitors and moviegoers that provides a superior cinematic experience that meets all THX Certified Cinema standards.

Key Points: 
  • LAS VEGAS, April 24, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced THX Ultimate Cinema, a branded premium cinema offering for exhibitors and moviegoers that provides a superior cinematic experience that meets all THX Certified Cinema standards.
  • THX Ultimate Cinema will feature a dual laser projector configuration which integrates image optimization technology to deliver a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens.
  • THX Ultimate Cinema will also be equipped with immersive multi-dimensional sound systems, ensuring that movies remastered for this premium cinema experience truly represent the filmmaker's intent and can come alive for audiences in the auditorium.
  • The design of the cinema will be based on THX Certified Cinema standards.

THX® Commemorates 35th Anniversary with New Deep Note Trailer

Retrieved on: 
Monday, April 23, 2018
Lucasfilm, Sound, THX, Deep Note

LAS VEGAS, April 23, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that production has begun on a brand new Deep Note trailer to commemorate the company's 35th anniversary.

Key Points: 
  • LAS VEGAS, April 23, 2018 /PRNewswire/ --THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that production has begun on a brand new Deep Note trailer to commemorate the company's 35th anniversary.
  • Movie-goers are no strangers to the familiar THX "Deep Note" sound at the start of films in THX Certified Cinemas.
  • With this new Deep Note trailer, THX honors its past while looking ahead to the company's future with a new trailer that will resonate with audiences worldwide and draw similar responses and visceral reactions from movie-goers as the previous THX trailers featuring the famous Deep Note mnemonic.
  • "The iconic Deep Note has memorably introduced my favorite movies of the past 35 years and has itself become a beloved part of pop-culture.