Mattel

Starfleet Innotech Signs LOI to Acquire PPM Toys

Retrieved on: 
Wednesday, June 29, 2022 - 2:25pm

PPM Toys is a US-based B2B company, with headquarters in Monterrey, Mexico as well as offices in Hong Kong, that specializes in the commercialization, development, and distribution of toys and electronic entertainment.

Key Points: 
  • PPM Toys is a US-based B2B company, with headquarters in Monterrey, Mexico as well as offices in Hong Kong, that specializes in the commercialization, development, and distribution of toys and electronic entertainment.
  • PPM Toys has led these fields for over 35 years generating over $100 million in revenue, selling 75 million toys for brands including Barbie (Mattel), Tonka, Peanuts, Hasbro properties, and Warner Brothers properties.
  • As long-term stewards of many of the worlds most beloved brands, PPM Toys is in a perfect position to bring their expertise in commercializing high-quality lines into the metaverse, said Jeths Lacson, CEO of Starfleet Innotech.
  • With PPM Toys in our community, Im looking forward to putting our ecosystem to work towards exploring this exciting space together.

Pax8 Now Offering Exclaimer’s Innovative Email Signature Cloud Portfolio

Retrieved on: 
Tuesday, June 28, 2022 - 12:00pm

Through the agreement, Pax8 partners will have access to four solutions in the Exclaimer suite, including Signature Management Cloud, Signature Marketing Cloud, Signature Feedback Power Up, and Signature Appointments Power Up.

Key Points: 
  • Through the agreement, Pax8 partners will have access to four solutions in the Exclaimer suite, including Signature Management Cloud, Signature Marketing Cloud, Signature Feedback Power Up, and Signature Appointments Power Up.
  • "Email signatures enable more brand awareness, standardization, and scale across the business," said Ryan Walsh, Chief Operating Officer at Pax8.
  • Exclaimer is the global leader in developing email signature solutions, and we are excited to offer their award-winning solutions to partners globally."
  • Signature Marketing Cloud transforms email signatures into a new and measurable digital advertising channel that performs at a lower cost than alternative channels.

Power Digital Names Stephanie Feldman as Company’s First Chief Marketing Officer

Retrieved on: 
Monday, June 27, 2022 - 1:00pm

Power Digital , a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive commerce, announced today the addition of Stephanie Feldman as Power Digitals first Chief Marketing Officer (CMO).

Key Points: 
  • Power Digital , a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive commerce, announced today the addition of Stephanie Feldman as Power Digitals first Chief Marketing Officer (CMO).
  • View the full release here: https://www.businesswire.com/news/home/20220627005158/en/
    Power Digital Names Stephanie Feldman as Companys First Chief Marketing Officer (Photo: Business Wire)
    Hiring a CMO for Power Digital has been a goal of ours for quite some time now but we wanted to make sure we got the hire right and got a dynamic leader, said Grayson Lafrenz, CEO and founder of Power Digital.
  • Feldman brings more than 15 years of experience as a marketing leader specializing in digital, customer and employee experience.
  • Before joining Power Digital, Feldman was the marketing leader of PwCs Digital Services business focused on driving the firms progressive digital and emerging offerings.

Mattel Appoints Josh Silverman Global Head of Consumer Products and Chief Franchise Officer

Retrieved on: 
Thursday, June 16, 2022 - 4:00pm

Mattel, Inc. (NASDAQ: MAT) announced today that Josh Silverman has been appointed as Global Head of Consumer Products and Chief Franchise Officer, effective September 1, 2022.

Key Points: 
  • Mattel, Inc. (NASDAQ: MAT) announced today that Josh Silverman has been appointed as Global Head of Consumer Products and Chief Franchise Officer, effective September 1, 2022.
  • View the full release here: https://www.businesswire.com/news/home/20220616005146/en/
    In his role at Mattel, Silverman will oversee global consumer products licensing, franchise management, retail development, as well as publishing, live experiences, and location-based entertainment.
  • Josh is an exceptional and talented leader and widely regarded as one of the most accomplished executives in consumer products.
  • Prior to that, Silverman was Executive Vice President of Global Franchise Licensing for Disney Consumer Products, responsible for the global consumer products licensing business and franchise management.

UM Named Media Agency of Record for Upwork

Retrieved on: 
Wednesday, June 15, 2022 - 4:15pm

NEW YORK, June 15, 2022 /PRNewswire/ -- UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork, the world's work marketplace that enables companies and talent to work together in new ways that unlock their potential. UM will take on all brand media strategy, planning, buying, and data & analytics duties for this pioneering brand. 

Key Points: 
  • NEW YORK, June 15, 2022 /PRNewswire/ -- UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork , the world's work marketplace that enables companies and talent to work together in new ways that unlock their potential.
  • UM will take on all brand media strategy, planning,buying, and data & analytics duties for this pioneering brand.
  • This latest announcement follows several high-profile brands recently appointing UM media Agency of Record, including Grubhub, Enterprise Holdings and Storck USA.
  • UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next.

Former Disney, Sony, and Lucasfilm Talent Kick-Off Land Sales for “The Notorious Frogs of Frogland” Metaverse on June 18th

Retrieved on: 
Wednesday, June 15, 2022 - 12:00pm

Proceeds from the sales of the original Frogland NFT collection allow the project to scale with the community, unlike other metaverse initiatives that rely on VC funding.

Key Points: 
  • Proceeds from the sales of the original Frogland NFT collection allow the project to scale with the community, unlike other metaverse initiatives that rely on VC funding.
  • This funding approach allows Frogland to take full advantage of cutting-edge Web3 technologies to innovate in the burgeoning virtual universe sector.
  • The Frogland team works directly with the Frogholders, receiving input from the community for new Frogland content and features.
  • To stay up to date on all things Notorious Frogs of Frogland, make sure to follow on Twitter and Instagram and join the Discord channel .

Burger King Celebrates Inclusion With Barbie® and Hot Wheels® Toys in Every King Jr. Meal

Retrieved on: 
Thursday, June 9, 2022 - 4:05pm

Meals feature new collection of diverse Barbie premium dolls and classic Hot Wheels vehicles, while supplies last.

Key Points: 
  • Meals feature new collection of diverse Barbie premium dolls and classic Hot Wheels vehicles, while supplies last.
  • View the full release here: https://www.businesswire.com/news/home/20220609005739/en/
    Burger King Celebrates Inclusion With Barbie and Hot Wheels Toys in Every King Jr.
  • Burger King has always valued the differences and authenticity of its guests, which is why you can have it Your Way only at Burger King.
  • To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook , Twitter , Instagram and TikTok .

Forever 21 x Barbie Launches In-Store, Online and in the Metaverse

Retrieved on: 
Tuesday, June 7, 2022 - 2:05pm

The collection will be simultaneously available in-store, online, and in Forever 21 Shop City on Roblox.

Key Points: 
  • The collection will be simultaneously available in-store, online, and in Forever 21 Shop City on Roblox.
  • View the full release here: https://www.businesswire.com/news/home/20220607005321/en/
    Looks from the new Forever 21 X Barbie collection, available in-store, online, and in Forever 21 Shop City on Roblox.
  • The Forever 21 x Barbie collection meticulously replicates its real-life inspiration and campaign using Robloxs latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.
  • Prices range from $6.99 - $54.99 and will be available for a limited time only at Forever 21 stores, on the Forever 21 App, and online on www.forever21.com .

Kevin O’Leary teams up with ONEflight International global jet firm

Retrieved on: 
Tuesday, June 7, 2022 - 2:00pm

ENGLEWOOD, Colo., June 07, 2022 (GLOBE NEWSWIRE) -- ONEflight International, Inc. announced today the appointment of Canadian businessman and television host, Kevin OLeary, as a brand ambassador for the global private jet firm.

Key Points: 
  • ENGLEWOOD, Colo., June 07, 2022 (GLOBE NEWSWIRE) -- ONEflight International, Inc. announced today the appointment of Canadian businessman and television host, Kevin OLeary, as a brand ambassador for the global private jet firm.
  • OLeary was a host of ABCs Shark Tank television show and the second series alum to endorse ONEflight.
  • Im thrilled that Kevin OLeary chose ONEflight as his exclusive private aviation provider, said Ferren Rajput, Founder, and CEO of ONEflight International.
  • ONEflight International, Incorporated is a global private aviation company revolutionizing the luxury private jet travel industry since the companys founding in 2010.

Fisher-Price Joins Barbie, MEGA, and Matchbox in Mattel PlayBack, a Toy Takeback Program Designed to Recover and Reuse Materials in Mattel Toys

Retrieved on: 
Tuesday, June 7, 2022 - 7:00am

Fisher-Price joins Barbie, MEGA, and Matchboxbrands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them.

Key Points: 
  • Fisher-Price joins Barbie, MEGA, and Matchboxbrands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them.
  • The new program is designed to recover and reuse materials from old Mattel toys in future Mattel products, keep materials out of landfills, and supports the companys goal to achieve 100% recycled, recyclable, or bio-based plastic materials in its products and packaging by 2030.
  • We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.
  • To participate in the Mattel PlayBack program, consumers can visit Mattel.com/PlayBack , print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel.