American Booksellers Association’s National “Boxed Out” Campaign Returns as Antitrust Legal Action Heats Up in Time for Amazon’s Prime Day
View the full release here: https://www.businesswire.com/news/home/20210617005867/en/
- View the full release here: https://www.businesswire.com/news/home/20210617005867/en/
Last year during Prime Day, the American Booksellers Association (ABA), a not-for-profit trade association supporting 1,800 independent bookstores across the country, launched #BoxedOut, a national marketing campaign that received widespread coverage. - As Prime Day 2021 approaches, a significant national conversation about antitrust and monopolies is already underway.
- Amazon is marketing its Prime Day event as two days of epic deals, but ABAs #BoxedOut campaign is returning to talk about whats at stake.
- Founded in 1900, the American Booksellers Association is a national not-for-profit trade organization that works to help independently-owned bookstores grow and succeed.