Paytronix Finds Guests Order 35% More Items per Check Via First-Party Online Ordering Platforms
Online ordering represented 27% of all orders for restaurants and convenience stores in 2023, and operators in the top 25% of online ordering volume saw online orders jump to 62% of all their orders last year.
- Online ordering represented 27% of all orders for restaurants and convenience stores in 2023, and operators in the top 25% of online ordering volume saw online orders jump to 62% of all their orders last year.
- “The biggest takeaway is that while third party marketplaces have their uses, a first-party online ordering platform is key to a brand’s online ordering success,” said Tim Ridgely, Vice President of online ordering at Paytronix.
- Additional findings from the Online Ordering Report include:
Guests who order both in-store and online have the highest order frequency, the best retention, and 35% more lifetime value than customers who only order in-store. - The Paytronix Online Ordering Report provides trends and actionable insights from Paytronix online ordering experts.