CBX Expert: Biopharma Patients Respond to Better Brand Experiences
In the column ("Your Brand is the Patient's Experience"), McDonagh notes that consumer experience and patient adherence are growing concerns in the sector, where a third of all new drug approvals are biologics.
- In the column ("Your Brand is the Patient's Experience"), McDonagh notes that consumer experience and patient adherence are growing concerns in the sector, where a third of all new drug approvals are biologics.
- Over and above creating products that are easy to self-administer, biopharma companies should seek to maximize the patient experience, he writes.
- In the conclusion to the piece, the CBX strategy director notes that those who are forced to live with chronic diseases will respond to better therapy experiences that improve their lives.
- Founded in 2003, CBX is a brand agency with expertise in design, strategy, verbal identity and retail environments.