SodaStream

• Recognizing the immense popularity of MTN DEW and the initial sell out of the recently launched Pepsi® drink mixes, SodaStream is introducing a "Flavor Reservation" platform, allowing fans to secure the highly anticipated MTN DEW® Drink Mix in advance.
• Flavor Reservation is designed to give consumers the opportunity to be among the first to experience the refreshing flavor of MTN DEW and the endless possibilities of SodaStream's personalized beverage offerings.
• DEW Nation and SodaStream aficionados can now craft their favorite MTN DEW beverages, all at the push of a button.
• For those who don't secure a spot, MTN DEW® Drink Mix will be available and shipping nationwide starting February 1.

• Nano Dimension expects reported unaudited consolidated revenues of approximately $14.3 million for the fourth quarter ended December 31st, 2023, and approximately $56.2 million for the full year ended December 31st, 2023.
• The above information reflects preliminary estimates with respect to certain results of Nano Dimension for the fourth quarter and full year ended December 31st, 2023, based on currently available information.
• Nano Dimension’s audited final results for the fourth quarter and full year ended December 31st, 2023, may vary from the preliminary estimates.
• Nano is well underway in its Reshaping Nano Initiative (the “Initiative”, “RNI”), which was announced together with the third quarter results on November 28th, 2023.

• McDonald’s found itself caught in the crossfire after an Israeli franchisee said it was providing thousands of free meals to the Israel Defense Forces.
• Similarly, Starbucks faced boycott calls after disagreeing with a post on the social media platform X (formerly Twitter) by the chain’s union expressing solidarity with Palestine.
• Many other American companies are being targeted, in some cases purely for their government’s support for Israel.
• More broadly, there have been boycotts over everything from the Ukraine war to “woke” branding.

Case study 1: Danish cartoons

• In 2005 Danish newspaper Jyllands-Posten caused huge offence to many Muslims over cartoons satirising Prophet Muhammad.
• Much of the outrage was directed at the Danish government for refusing to take action, while Danish-Swedish food group Arla became a lightning rod for calls to boycott Danish products.

Case study 2: the Ukraine war

• Both consumers and western companies boycotted Russia and Belarus after the Ukraine invasion in 2022.
• Among the companies pulling out or temporarily halting operations were McDonald’s, Starbucks, Coca-Cola, Nike, Apple, BP and Shell.

Case study 3: anti-wokeism

• In 2015, Starbucks initiated a national conversation about race relations and attempting to bring different racial groups together.
• This attracted much criticism online for being self-serving, with people pointing out that the chain’s staff weren’t particularly ethnically diverse.
• More recently, Bud Light faced a two-week boycott from conservatives after its “woke” campaign online featuring trans activist Dylan Mulvaney promoting a tallboy can.

What it means for the Israel boycotts

• Judging by the experiences of Denmark and Russia, brand boycotts appear to exert minimal influence on the target nation’s economy.
• In the absence of coordinated sanctions against Israel, social media is likely to be the sole means of pressuring companies and governments into change.
• Companies trading in Israel or even whose government is backing the offensive could easily fall into that category.

Dr Aisha Ijaz does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• NEW YORK, Oct. 22, 2023 (GLOBE NEWSWIRE) -- Optimove, the leading Customer-Led Marketing Platform, today announced it has appointed Shai Frank as Senior Vice President of Product and General Manager of the Americas.
• With significant company growth driven by pioneering product development initiatives, Optimove has established itself as the bellwether company, setting new industry standards in Customer-Led Marketing.
• Shai Frank's expertise and deep understanding of Customer-Led Marketing make him the perfect candidate to lead this charge in the Americas.
• Shai Frank, newly appointed Senior Vice President of Product and GM for the Americas, shared his enthusiasm, saying, “I am humbled to be chosen to help drive Optimove's expansion efforts in the Americas.