Moloco Announces Multi-Year Strategic Partnership with Viacom18 for Ad Serving on JioCinema
Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.
- Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.
- As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year.
- Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users.
- Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization.