KITS Achieves Record Revenue and New Customer Growth in Q1 2021 as Revenues Rise 42% Year-on-Year and Glasses Deliveries Increase Over 45x Year-on-Year
These investments consisted of promotional pricing for new customers, increased brand and marketing investments, and greater focus on providing an exceptional fulfillment experience.
- These investments consisted of promotional pricing for new customers, increased brand and marketing investments, and greater focus on providing an exceptional fulfillment experience.
- We made tremendous progress building out these two growth vectors, glasses and Autoship, in the first quarter.\nIn Q1, we achieved our highest eyeglasses volumes to date as we delivered 41,000 pairs of eyeglasses.
- To complement our existing blue light and progressive lens offerings, we recently launched prescription sunglasses and photochromatic lenses.
- This will enable us to serve the needs of more customers while simultaneously improving our revenue and margin profile.