Samsung Electronics

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Roku: 17% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.
  • Pixalate also published Apple TV , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q4 2023.
  • IVT rates for non-FAST apps on Roku are 17% higher than those for FAST apps.

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Samsung Smart TV: 5% Higher Invalid Traffic (IVT) Rate on FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Samsung Smart TV devices in Q4 2023.
  • IVT rates for FAST apps on Samsung Smart TV are 5% higher than those for non-FAST apps.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Amazon Fire TV: 66% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple, Smart TV, Research, Roku, Yoy, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .
  • Pixalate also published Roku , Samsung Smart TV , and Apple TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Amazon Fire TV devices in Q4 2023.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Apple TV: 33% Higher Invalid Traffic (IVT) Rate on non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .
  • Pixalate also published Roku , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Apple TV devices in Q4 2023.
  • IVT rates for non-FAST apps on Apple TV are 33% higher than those for FAST apps.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Apple TV: 85% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple TV, Smart TV, Roku, Samsung Electronics, ID, Privacy, CTV, IDS, Mobile phone

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Apple TV apps.

Key Points: 
  • LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Apple TV apps.
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Apple TV Apps in Q4 2023:
    85% of the estimated open programmatic ad spend on Apple TV goes to apps with multiple bundle IDs.
  • 12% of global open programmatic ad spend on Apple TV goes to apps referred to by 3+ Bundle IDs.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Samsung Smart TV: 88% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple TV, Smart TV, Roku, Samsung Electronics, ID, Privacy, CTV, IDS, Mobile phone

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Samsung Smart TV apps.

Key Points: 
  • LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Samsung Smart TV apps.
  • Key Report Takeaways - Bundle ID Mapping on Samsung Smart TV Apps in Q4 2023:
    88% of the estimated open programmatic ad spend on Samsung Smart TV goes to apps with multiple bundle IDs.
  • 82% of global open programmatic ad spend on Samsung Smart TV goes to apps that are referred to by 3+ Bundle IDs.
  • 16% of global open programmatic ad spend on Samsung Smart TV goes to apps referred to by 10+ Bundle IDs.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Amazon Fire TV: 81% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple, Smart TV, Amazon Fire, Roku, Samsung Electronics, ID, Privacy, CTV

To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.

Key Points: 
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Amazon Fire TV Apps in Q4 2023:
    81% of the estimated open programmatic ad spend on Fire TV goes to apps with multiple Bundle IDs.
  • 62% of global open programmatic ad spend on Fire TV goes to apps that are referred to by 3+ Bundle IDs, decreasing from 67% in Q4 2022.
  • 11% of global open programmatic ad spend on FireTV goes to apps that are referred to by 10+ Bundle IDs, decreasing from 34% in Q4 2022.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Tuesday, April 2, 2024
Smart TV, Amazon Fire TV, Connected, ID, Privacy, CTV, Bundle, Mobile advertising, Apple, Samsung Electronics, Video game

To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.

Key Points: 
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Roku Apps in Q4 2023:
    91% of the estimated open programmatic ad spend on Roku goes to apps with multiple Bundle IDs.
  • 87% of global open programmatic ad spend on Roku goes to apps referred to by 3+ Bundle IDs, increasing from 78% in Q4 2022.
  • 11% of global open programmatic ad spend on Roku CTV goes to apps that are referred to by 10+ Bundle IDs, decreasing from 14% in Q4 2022.

Pixalate’s February 2024 Ad Fraud Research on Global CTV App Spoofing for Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV: 4.6% of CTV Traffic is Spoofed - ESPN, Fubo, Among Most-Spoofed Apps

Retrieved on: 
Thursday, March 28, 2024
Smart TV, Amazon Fire TV, Connected, Privacy, FAQ, CTV, Roku, Mobile advertising, Apple TV, IVT, Samsung Electronics, Mobile phone

LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV .

Key Points: 
  • LONDON, March 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2024 Connected TV (CTV) App Spoofing Reports for Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV .
  • This report covers CTV App Spoofing numbers in February 2024 on apps found in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
  • For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural CTV App Spoofing Report and view the FAQs there.
  • Global Open Programmatic CTV App Spoofing Numbers: February 2024
    Pixalate’s data science team found that 4.6% of global traffic in CTV was “spoofed” in February 2024.

Pixalate’s March 2024 Ad Fraud Research on CTV Apps with the Highest Invalid Traffic (IVT) Rate on Roku, Amazon Fire TV, Apple TV, Samsung Smart TV App Stores: 17% Global IVT Rate

Retrieved on: 
Thursday, March 28, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Internet, Research, Data center, Roku, IP, Samsung Electronics, Privacy, CTV, IVT, Online shopping

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points: 
  • The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
  • Pixalate’s data science team analyzed 93k+ downloadable apps across all CTV platforms, along with over 1.2+ billion global open programmatic advertising impressions from March 1-17, 2024.
  • Pixalate’s research reveals the average global CTV IVT rate in this time period was 17%.
  • See our CTV App Spoofing series for a list of apps most impacted by the spoofing IVT type.