Oatly Continues North American Beverage Portfolio Expansion with the Launch of Flavored Oatmilk Creamers
MALMÖ, Sweden, Feb. 27, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced the launch of Oatly Oatmilk Creamers in the US, a new beverage innovation that joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions.
- MALMÖ, Sweden, Feb. 27, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced the launch of Oatly Oatmilk Creamers in the US, a new beverage innovation that joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions.
- With plant-based creamers up 13% in dollar sales and 9% in unit sales, respectively, in the last 52 weeks1, Oatly believes this initial move into flavored creamers will unlock a strong opportunity to reach new and existing buyers.
- Shoppers can expect to find Oatly Creamers in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more, with a suggested retail price of $5.99.
- “As a company, we’re committed to converting cow’s milk drinkers into oatmilk buyers, so we’re excited to now offer fantastic, flavored creamers to people looking for a sweeter, more indulgent coffee experience.