Doritos | Jotup

PepsiCo to sell milk shots alongside its newest ‘Extra Flamin’ Hot’ spicy snacks – with research revealing those in the UK can’t handle the heat

Retrieved on:

Monday, April 1, 2024

PepsiCo, Research, Sale, Milk, News, Heat, Food, Love, Doritos

The newest snack brand from PepsiCo, ‘Extra Flamin’ Hot’, went on sale in the UK last week.

Key Points:

The newest snack brand from PepsiCo, ‘Extra Flamin’ Hot’, went on sale in the UK last week.
With its spice-neutralising properties, milk was chosen as an antidote to the heat of Extra Flamin’ Hot’ crisps.
To accompany the April Fools prank, ‘Extra Flamin’ Hot’ has undertaken (real) research to show the parts of the country that can handle the heat of the spicy new snack.
Dr Salify continued: “We have been considering a milk miniature to sell alongside Extra Flamin’ Hot Wotsits Crunchy, Doritos and Walkers MAX for some time.

CHEMISTRY NAMED FINALIST FOR MULTIPLE INDUSTRY MEDIA AWARDS INCLUDING INDEPENDENT MEDIA AGENCY OF THE YEAR

Retrieved on:

Monday, April 1, 2024

Partner, Growth, Goodby, Silverstein & Partners, Media, Partnership, Insurance, McDonald's, Apollo Global Management, PMG, Creativity, FrontDoor, Doritos, Georgia Power, PPG Industries, American Home Shield, Starcom

ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards. This comes following a year of significant growth for Chemistry's media department, with the agency tripling its media revenue (+150M) in 2023.

Key Points:

ATLANTA, April 1, 2024 /PRNewswire/ -- Independent full-service advertising agency Chemistry has been named a finalist for three Digiday Media Buying & Planning Awards as well as MediaPost's Planning & Buying Awards.
The Digiday Media Buying & Planning Awards highlight companies, campaigns, and technology that have been most successful in today's media landscape.
Chemistry is a finalist for Independent Media Agency of the Year, alongside finalists Apollo Partners, Known, Mediaplus, and PMG.
Chemistry is also a finalist for MediaPost's Planning & Buying Awards, which recognizes the creativity involved in the strategy, planning, and buying of media.

GENYOUth AND TASTE OF THE NFL INCREASE ACCESS TO 148 MILLION SCHOOL MEALS, FOSTERING NUTRITION SECURITY AMONG STUDENTS NATIONWIDE

Retrieved on:

Thursday, March 21, 2024

NEW YORK, March 21, 2024 /PRNewswire/ -- GENYOUth, the national nonprofit organization founded by America's dairy farmers and the NFL to help ensure students are well-nourished and active to be their best selves, announced today that the collective impact of the 2024 Taste of the NFL philanthropic event totaled $2.0 million. These funds, the largest raised by a Taste of the NFL event since its founding in 1992, will benefit 1,000 schools and 550,000 students by increasing access to 148 million school meals to foster nutrition security among students in all 32 NFL club markets. As a result, GENYOUth is inviting school nutrition professionals to apply for Equipment Grants at educator.fuelup.org/opportunities through April 9, 2024.

Key Points:

These funds, the largest raised by a Taste of the NFL event since its founding in 1992, will benefit 1,000 schools and 550,000 students by increasing access to 148 million school meals to foster nutrition security among students in all 32 NFL club markets.
As a result, GENYOUth is inviting school nutrition professionals to apply for Equipment Grants at educator.fuelup.org/opportunities through April 9, 2024.
"School meals are a critical lifeline for millions of students, and for many the only source of good nutrition they may receive on some days.
"We are grateful for the support of our Taste of the NFL sponsors, the NFL and our End Student Hunger partners.

PEPSICO REACHES 2025 GOAL ON WATER-USE EFFICIENCY IN HIGH WATER-RISK AREAS TWO YEARS EARLY

Retrieved on:

Thursday, March 21, 2024

CDP, PepsiCo, PEP, Lay, Water resources, Water, Doritos, Fritos

PURCHASE, N.Y., March 21, 2024 /PRNewswire/ -- PepsiCo today announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule1.

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PURCHASE, N.Y., March 21, 2024 /PRNewswire/ -- PepsiCo today announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule1.
As part of pep+ (PepsiCo Positive) – the company's strategic end-to-end transformation – PepsiCo will continue working towards additional water stewardship ambitions, including aiming to be net water positive by 2030.
"That's why good water stewardship is so important and has long been a priority for PepsiCo and the communities we serve.
And while we're proud to have achieved this goal in high water-risk areas two years early, we will continue our unyielding focus on meeting our 2030 ambitions."

Unpacking Super Bowl LVIII Ads - Latinos nearly absent again

Retrieved on:

Tuesday, February 20, 2024

Super Bowl LVIII, Strategic planning, Super Bowl, First officer (aviation), Dunkin, System, Wells Fargo, Bowl game, Univision, Doritos, ADS, NFL, Anheuser-Busch brands, Poppi, CBS, Partnership, Television

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.

Key Points:

Of the roughly 90 commercials included during Super Bowl LVIII, only three featured Latino protagonists (Doritos, Michelob, Scratchers), two of them using celebrities.
Seven more (He Gets Us, Lindt, Poppi, Toyota, Dunkin, Copilot and Wells Fargo) featured Latinos in protagonist ensembles.
"The majority of the nearly 64 million Latinos living in the U.S. are darker skinned, indigenous looking.
Dr. Poza continues, "While Black representation is up from last year, Asians are even more invisible than Latinos with only two ads featuring Asian protagonists."

Report: Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities

Retrieved on:

Thursday, February 15, 2024

Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.

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Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.
Usher drives major engagement across multiple appearances: Super Bowl LVIII was the Usher show — and not just during halftime.
All three appearances landed in our top 25 most engaging celebrity activations, with Usher’s halftime show generating 539% more engagement than the median Super Bowl celebrity.
Viewers were moved by FanDuel’s tribune to the late, great Carl Weathers: Beloved Rocky, Happy Gilmore, and Arrested Development actor Carl Weathers sadly passed away before his planned appearance in FanDuel’s Super Bowl ad.

Doritos is adding a bold new twist to the Canadian Big Game experience with its latest campaign starring Gerry Dee & Amrit Kaur

Retrieved on:

Wednesday, February 7, 2024

Well, Bowl game, Doritos, Taste, Snack, Super Bowl, DXI, Social media, Eating, Game day, Television

The campaign features actor Amrit Kaur and comedian Gerry Dee 're-enacting' Super Bowl commercials as best they can, in a hilarious effort to give Canadians the full game day experience.

Key Points:

The campaign features actor Amrit Kaur and comedian Gerry Dee 're-enacting' Super Bowl commercials as best they can, in a hilarious effort to give Canadians the full game day experience.
With a long-standing history, Doritos has always shown up in a bold way during the Big Game.
This year, we're bringing Canadian fans a special Super Bowl experience, delivering the Big Game ads in an unexpected way.
commented Amrit Kaur, "The campaign is all about elevating Canadians' game day experience by giving fans a fun, light-hearted ad to watch during the game.

New Flavor Icons - Dina & Mita - Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial

Retrieved on:

Monday, February 5, 2024

PLANO, Texas, Feb. 5, 2024 /PRNewswire/ -- Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, flavorful heat of Doritos Dinamita propels them through any obstacle that stands between them and their new favorite snack.

Key Points:

"I wasn't expecting Dina and Mita to be so committed to getting their hands on Doritos Dinamita.
Encouraging fans to "Go Ahead, Try Us," Doritos Dinamita is getting in front of intense flavor seekers all year leading up to Super Bowl LVIII.
To keep up with Doritos Dinamita, tune in to Super Bowl LVIII this Sunday, February 11 and follow @Dinamita on TikTok.
As the Official Chip & Dip of the NFL, Tostitos is headed back to the Super Bowl with Tost by Tostitos .

Doritos® Shines Super Bowl Spotlight on Dinamita® as the Brand Launches Exciting Flavors and New Sticks Ahead of the Big Game

Retrieved on:

Wednesday, January 10, 2024

Honey, Taste, Super Bowl LVIII, Super Bowl, Doritos, Marketing, NFL, Television, Soft drink

Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.

Key Points:

Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Super Bowl LVIII.
Doritos Dinamita Tangy Fiery Lime bursts with sour spice, zesty lime and crispy chomp in the new sticks form.
Doritos Dinamita Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form.
Doritos Dinamita's relaunch ahead of the big game follows Doritos' inclusion in the launch of " Taste of Super Bowl ," Frito-Lay's 2024 NFL Playoff campaign.

DORITOS® and EMPIRICAL Launch First-Ever Nacho Cheese Spirit

Retrieved on:

Tuesday, December 12, 2023

ABV, Glass, Senior, Empirical evidence, Cheese, Marketing, Ice, Partnership, Freedom, Liquor, Doritos

PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Doritos today unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.

Key Points:

PLANO, Texas, Dec. 12, 2023 /PRNewswire/ -- Doritos today unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit.
The iconic flavor of Doritos Nacho Cheese Chips now in the spirits aisle with Empirical x Doritos Nacho Cheese Spirit.
Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets.
The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note.