D2C

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

Retrieved on: 
Tuesday, May 14, 2019
Companies, World Wide Web, Web applications, Marketing, E-commerce, EBay, Magento, D2C, Online advertising, Shopify, Adobe Inc., Google

The State of D2C Marketing is based on an online survey conducted March-April 2019 of more than 500 eCommerce and marketing leaders at D2C brands, 41% of whom are brand founders.

Key Points: 
  • The State of D2C Marketing is based on an online survey conducted March-April 2019 of more than 500 eCommerce and marketing leaders at D2C brands, 41% of whom are brand founders.
  • The State of D2C Marketing 2019 uncovers new industry insights, including:
    However, priorities differ depending on company size.
  • To fuel customer acquisition, the majority of respondents [52%] are increasing investment in Facebook ads, compared to only 18% investing more in Amazon Ads.
  • An official partner to Google, Facebook, Shopify and Magento, an Adobe company, Yotpo has raised $101 million in funding and employs over 300 employees globally.

Announcing Yotpo's Destination:D2C, A Full-Day Summit for Brands at the Forefront of Direct-to-Consumer Relationships and Experiences

Retrieved on: 
Monday, May 6, 2019
Brand, Communication design, Graphic design, Product management, Dual Scan, D2C, Marketing, Market economics)

Geared to marketing, digital, and eCommerce leaders, DSTN is a full-day experience taking place Thursday, September 12, in New York City.

Key Points: 
  • Geared to marketing, digital, and eCommerce leaders, DSTN is a full-day experience taking place Thursday, September 12, in New York City.
  • "Today's consumers prefer brands they can trust and relate to, that reflect their values and engage them in creative, breakthrough ways.
  • Destination:D2C brings together the top minds and architects behind beloved brands to spark new ideas, partnerships, and pathways to authentic relationships.
  • We'll take brands on a journey that empowers them to win over customers time and again," said Tomer Tagrin, CEO & Cofounder, Yotpo.

Akamai, SSIMWAVE Talk to Highlight Value of "Good" at Streaming Media East

Retrieved on: 
Wednesday, May 1, 2019
Concurrent computing, Distributed computing, Physical systems, D2C, Multimedia, Internet broadcasting, Streaming media

The panel will be held on Tuesday, May 7 from 10:55 a.m. until 11:15 a.m. as part of the Discovery Track.

Key Points: 
  • The panel will be held on Tuesday, May 7 from 10:55 a.m. until 11:15 a.m. as part of the Discovery Track.
  • Nadine Krefetz, a leading author on streaming media technologies, will moderate the session at the New York Hilton Midtown.
  • The SSIMWAVE booth will include demonstrations of how SSIMPLUS can verify OTT and D2C workflow performance in live or on-demand content and advertising.
  • A company at the forefront of Viewer Intelligence (VI), SSIMWAVE is built on an Engineering Emmy Award-winning algorithm.

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Retrieved on: 
Wednesday, April 24, 2019
Information science, D2C, ColourPop Cosmetics, Personalization

NEW YORK, April 24, 2019 /PRNewswire/ --Commerce marketing innovation leaders Yotpo and Klaviyo today announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date.

Key Points: 
  • NEW YORK, April 24, 2019 /PRNewswire/ --Commerce marketing innovation leaders Yotpo and Klaviyo today announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date.
  • The seamless UGC integration between Klaviyo and Yotpo offers a two-fold benefit: improved automation and segmentation for marketers, and more engaging content and personalization for customers.
  • Dozens of today's fastest-growing D2C brands use Yotpo and Klaviyo including Brooklinen, UNTUCKit, Chubbies, Colourpop, and Vanity Planet.
  • For more information on the new integration with Klaviyo, visit the Yotpo blog and integration page .

Yotpo D2C Beauty Trends Report Reveals That Diversity & Inclusion Is Essential to More than 75% of Women

Retrieved on: 
Monday, March 25, 2019
Culture, Aesthetics, Articles, D2C, Cultural trends, Beauty, Advertising, Fashion

Findings from the Yotpo D2C Beauty Trends Report include:

Key Points: 
  • Findings from the Yotpo D2C Beauty Trends Report include:
    Just as inclusive sizing has become a rallying cry in fashion, the call for diversity now reverberates in the beauty industry.
  • Women prefer to buy from brands whose ads feature a variety of ethnicities (75.3%) and show women of different body types (84%).
  • Yotpo's D2C Beauty Trends Report presents findings from a survey of 1,875 U.S. and U.K. women (ages 14 - 73) administered via Pollfish between January 16 and February 4, 2019.
  • An official partner to Google and Facebook, Yotpo has raised $101 million in funding and employs over 300 employees globally.

Introducing DrivR - The Industry's First Direct-To-Revenue Agency Built For The Direct Brand Economy

Retrieved on: 
Tuesday, February 12, 2019
Communication design, Marketing, Computer printers, Office equipment, D2C, Design, Brand, Toner, Advertising, Articles

Established by the co-founders of Quigley-Simpson , a pioneer of successful brand response advertising and veteran marketer Mark Toner, the new venture will be led by Toner.

Key Points: 
  • Established by the co-founders of Quigley-Simpson , a pioneer of successful brand response advertising and veteran marketer Mark Toner, the new venture will be led by Toner.
  • He was most recently CMO of R2C Group, one of the first agencies to marry direct response and brand advertising.
  • "With the sheer volume of direct brands regularly emerging, we aim to align with their ethos and impact their destinies."
  • DrivR will also help more mature brands pivot to D2C e-commerce acquisition strategies, a critical key to success in today's evolving marketplace.

Asetek Receives Order for New HPC Cluster

Retrieved on: 
Monday, January 28, 2019
Asetek, D2C

This major installation will be implemented using Asetek's RackCDU liquid cooling solution throughout the cluster which includes 1350 Direct-to-Chip (D2C) coolers for the cluster's compute nodes.

Key Points: 
  • This major installation will be implemented using Asetek's RackCDU liquid cooling solution throughout the cluster which includes 1350 Direct-to-Chip (D2C) coolers for the cluster's compute nodes.
  • "We are pleased to see the continued success of our customer using Asetek liquid cooling solutions in large scale HPC clusters around the world," said Andr Sloth Eriksen, CEO and founder of Asetek.
  • The order has a value of approximately USD $600,000 with delivery expected to be completed in Q1 2019.
  • Founded in 2000, Asetek is headquartered in Denmark and has operations in the United States, Germany, China and Taiwan.

Randall Stephenson and John Stephens Provide Update on Time Warner Acquisition, Company Expectations at Wells Fargo Conference

Retrieved on: 
Friday, June 22, 2018
Economy of the United States, Economy of New York City, Time Warner, D2C, Advertising, AT&T, Marketing

They discussed the recent acquisition of Time Warner by AT&T and plans for the combined company.

Key Points: 
  • They discussed the recent acquisition of Time Warner by AT&T and plans for the combined company.
  • Stephenson said that the Time Warner acquisition was the culmination of a strategy to build a modern media company around four critical elements:
    Premium content with wide distribution.
  • AT&T's D2C relationships give the company insights regarding what customers are watching, where they're watching it and at what times they're watching.
  • Regarding AT&T's opportunity in advertising, Stephenson said he believes the company can scale its advanced TV advertising business.

vMVPD and D2C TV Forecasts 2018-2023 - Revenues to Rise to $24 Billion in 2023, from $3 Billion in 2017

Retrieved on: 
Wednesday, May 2, 2018
D2C

vMVPD and D2C revenues will reach $24 billion by 2023 - eight times the $3 billion recorded in 2017, according to the vMVPD and D2C TV Forecasts report.

Key Points: 
  • vMVPD and D2C revenues will reach $24 billion by 2023 - eight times the $3 billion recorded in 2017, according to the vMVPD and D2C TV Forecasts report.
  • vMVPD will overshadow D2C with its revenues more than triple the D2C total by 2023 in the 17 countries covered in the report.
  • The US will supply $12.34 billion in vMVPD revenues by 2023 - or two-thirds of the total.
  • An excel workbook giving comparison tables and country-by-country forecasts in detail for 45 vMVPD and 20 D2C operators across 17 territories for every year from 2010 to 2023.

Infragistics Announces Indigo Design to Code Studio, a Digital Product Design Platform Bringing Designers & Developers Together to Build Amazing User Experiences

Retrieved on: 
Tuesday, May 8, 2018
Infragistics, D2C

Infragistics Design System: A library of UI components, UI patterns, pre-defined screens and complete app scenarios designed and built using Sketch that can be used in Infragistics tools like Indigo Studio and Indigo's image-based prototyping.

Key Points: 
  • Infragistics Design System: A library of UI components, UI patterns, pre-defined screens and complete app scenarios designed and built using Sketch that can be used in Infragistics tools like Indigo Studio and Indigo's image-based prototyping.
  • Those interested in viewing an on-demand product demo and participating in the Public Preview can sign up to Be First To Get Indigo D2C .
  • Infragistics is a worldwide leader in providing tools and solutions to accelerate application design and development, insights and collaboration for any organization.
  • Infragistics Enterprise Mobility solutions ReportPlus and SharePlus, give business users the latest advancements in self-service business intelligence and collaboration software.