Yum China to Harness its 200 Million Loyalty Program Members to Boost its Signature One Yuan Donation Program
SHANGHAI, Aug. 26, 2019 /PRNewswire/ -- Yum China Holdings, Inc. ("Yum China") (NYSE:YUMC) has announced the official launch of the 2019 One Yuan Donation program.
- SHANGHAI, Aug. 26, 2019 /PRNewswire/ -- Yum China Holdings, Inc. ("Yum China") (NYSE:YUMC) has announced the official launch of the 2019 One Yuan Donation program.
- Yum China founded the One Yuan Donation program, its signature CSR program, in partnership with the China Foundation for Poverty Alleviation (CFPA) in 2008.
- Despite the immense success of the One Yuan Donation program, Yum China continually seeks to innovate and expand participation.
- Since its foundation the One Yuan Donation program has made a significant contribution to improving children's health in China.