Martech

Vimeo Appoints Philip Moyer as New Chief Executive Officer

Retrieved on: 
Thursday, April 4, 2024
Cloud, Online, GE Aviation, Microsoft, Google Cloud, Amazon (company), Venture capital, Computer science, General Electric Company, Philip, Financial services, Business development, AI, University of Pittsburgh, University, Software, Engineering, Disclosure, Pete Musser, Alphabet Inc., Capital market, Amazon Web Services, Donnelley Financial Solutions, Creativity, S.A, Martech, Interim, Payment, Management

NEW YORK, April 04, 2024 (GLOBE NEWSWIRE) -- Vimeo (NASDAQ: VMEO), the leading video platform for businesses, today announced the appointment of Philip Moyer as Chief Executive Officer and member of the Board of Directors, effective April 8, 2024.

Key Points: 
  • NEW YORK, April 04, 2024 (GLOBE NEWSWIRE) -- Vimeo (NASDAQ: VMEO), the leading video platform for businesses, today announced the appointment of Philip Moyer as Chief Executive Officer and member of the Board of Directors, effective April 8, 2024.
  • Adam Gross, the Company’s Interim Chief Executive Officer and member of the Board, will remain on the Board after the transition.
  • “I’m thrilled to join as CEO of Vimeo, a platform that revolutionizes how millions engage with video content worldwide,” said Moyer.
  • On Monday, May 6, 2024 at 5:00pm ET, Vimeo will live stream a video conference which will include Philip to answer questions regarding its first quarter results.

Marigold™ Appoints Mike Gordon as Chief Executive Officer

Retrieved on: 
Tuesday, April 2, 2024
Research, GTM, SMB, Altus Group, Organization, Software as a service, Growth, Insight Partners, Business, Software, University, Martech, Operation, Marketing, Economics, Industrial engineering, Management

NASHVILLE, Tenn., April 02, 2024 (GLOBE NEWSWIRE) -- Marigold , a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, today announced that Mike Gordon has been named the new Chief Executive Officer as part of the next phase of growth and expansion for the organization.

Key Points: 
  • NASHVILLE, Tenn., April 02, 2024 (GLOBE NEWSWIRE) -- Marigold , a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, today announced that Mike Gordon has been named the new Chief Executive Officer as part of the next phase of growth and expansion for the organization.
  • Poised for an exciting new chapter under the leadership of Mike Gordon, Marigold looks forward to continued growth, innovation and success in the dynamic martech industry.
  • Gordon is a seasoned technology executive with a proven track record and over 20 years of experience in driving innovation and growth in dynamic and competitive markets.
  • “We are delighted to welcome Mike Gordon who comes to Marigold with a proven track record of value creation across both public and private technology businesses at scale.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024
Software, Networks, Internet, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Cloud, CDP, ROI, Organization, Brazing, CSV, Census, Catalog, Martech, Machine learning

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

Bespoke Partners Initiates Coverage of AdTech and MarTech Sector, Providing Premier Executive Talent to Drive Customer Acquisition and Targeted Digital Advertising

Retrieved on: 
Monday, April 8, 2024
Technology, Human Resources, Consulting, Marketing, Advertising, Communications, Professional Services, Software, Internet, Function (mathematics), Partner, CRM, Automation, Software as a service, Growth, Science, Adtech (company), Record, NPS, Martech, Marketing automation

Bespoke Partners, the largest retained executive search and leadership advisory service firm for software companies , today announced it is initiating coverage of the Marketing and Advertising Technology sector.

Key Points: 
  • Bespoke Partners, the largest retained executive search and leadership advisory service firm for software companies , today announced it is initiating coverage of the Marketing and Advertising Technology sector.
  • The heightened sector focus is a significant extension of Bespoke’s Private Equity Client Services Program, underscoring its dedication to influencing the leadership dynamics in key industry sectors.
  • Bespoke-placed leaders have transformed companies in every sub-sector of Marketing and Advertising Technology including Marketing Analytics, Sales Automation, CRM, Marketing Automation, SEO, Advertising Content and more.
  • Placements have spanned every executive function and Bespoke’s client NPS from this segment is a near perfect 9.5 out of 10.

Wheelhouse DMG Boosts Its Healthcare Digital Marketing Expertise with Key Hire

Retrieved on: 
Monday, April 8, 2024
Citigroup, Digital, Overstock.com, SVP, Website, Amazon Web Services, T-Mobile, Adobe, Wheelhouse, Martech, Privacy, Chase, Management

SEATTLE, April 8, 2024 /PRNewswire/ -- In a significant move to bolster its already considerable expertise in digital marketing for healthcare clients, Wheelhouse DMG announces that Laura Chase has joined the company as Sr. MarTech Strategist.

Key Points: 
  • SEATTLE, April 8, 2024 /PRNewswire/ -- In a significant move to bolster its already considerable expertise in digital marketing for healthcare clients, Wheelhouse DMG announces that Laura Chase has joined the company as Sr. MarTech Strategist.
  • Wheelhouse DMG, a sought-after digital marketing agency, boosts its healthcare marketing expertise with key hire.
  • "We feel fortunate to have attracted Laura," said Aaron Burnett, CEO of Wheelhouse DMG.
  • Said Chase, "Wheelhouse DMG deeply understands healthcare analytics and MarTech.

Mapping The Future: Wavemaker China and YOYI TECH Unveil MarTech and AI Landscape

Retrieved on: 
Monday, April 8, 2024
Knowledge, Natural language processing, Algorithm, Growth, Confusion, Natural language, Google Knowledge Graph, Voice recognition, Internet, Research, NLP, History, Artificial intelligence, Leading, Marketing, Landscape, ChatGPT, Martech, Multimedia, Medicine, Sales

In response to this need, Wavemaker China, and YOYI TECH jointly embarked on a project to analyze the MarTech and AI industry landscape (hereinafter referred to as the "Landscape") recently.

Key Points: 
  • In response to this need, Wavemaker China, and YOYI TECH jointly embarked on a project to analyze the MarTech and AI industry landscape (hereinafter referred to as the "Landscape") recently.
  • The MarTech and AI Industry Landscape provides an insightful entry point for industry peers to envision the future of MarTech.
  • The report covers four key content areas: the Synergy Graph between AI and MarTech, MarTech Companies' Focus Areas in AI, Specific AI Applications by MarTech Companies and an Overview of Leading AI and MarTech Companies.
  • Reflecting on the first synergy graph between AI and MarTech, Wavemaker China CEO Jose Campon observed, "AI serves as a magnet for MarTech companies.

Collective Audience Signs Sports & News Talk Media Leader, Genesis Communications

Retrieved on: 
Thursday, March 21, 2024
HubSpot, NBC, ROI, Growth, Sport, Subway Series, Social media, Adtech (company), News, Politics, Collective, Radio, New York Yankees, Genesis Communications Network, API, Martech, Nielsen Audio, Collection, Advertising

Genesis’ media properties provide a digital connection for local and national sports content, commentary and breaking news.

Key Points: 
  • Genesis’ media properties provide a digital connection for local and national sports content, commentary and breaking news.
  • Genesis’ advertiser and content management processes will be integrated and managed by AudienceDesk, an innovative new AdTech and MarTech solution Collective Audience officially unveiled earlier this week.
  • AudienceDesk brings together publisher supply, brand and agency demand with unique audience data, all on the unified platform of AudienceCloud.
  • Collective Audience CEO, Peter Bordes, stated: “We are very excited to welcome Genesis onto our AudienceDesk platform.

Collective Audience and Reset Digital Launch Strategic AdTech Joint Venture

Retrieved on: 
Tuesday, March 19, 2024
Friction, DSP, Environment, Partnership, Bias, Comcast, Adtech (company), AI, Collective, Faculty, Neuro, Bloomberg Businessweek, The Walt Disney Company, Fortune 500, Ecosystem, API, IAE, Martech, Marketing

This is anticipated to help rapidly expand Reset Digital’s U.S. market share and facilitate a significant ramp up in revenue generation for Collective Audience.

Key Points: 
  • This is anticipated to help rapidly expand Reset Digital’s U.S. market share and facilitate a significant ramp up in revenue generation for Collective Audience.
  • Reset Digital’s founder and CEO, and former senior executive at Disney and Comcast, Charles Cantu, will be joining Collective Audience’s Advisor Collective .
  • Reset Digital is anticipated to benefit from Collective Audience’s recently announced exclusive interim license and joint venture agreement with BeOp, an award-winning, Europe-based MarTech and AdTech industry-leading innovator.
  • Through Collective Audience’s platform, Reset Digital will gain access to BeOp’s conversational advertising technology in North America.

Collective Audience Launches AudienceDesk™ Powered by AudienceCloud™, Next-Generation AdTech Platform for Marketers & Publishers

Retrieved on: 
Monday, March 18, 2024
CDP, CRM, ROI, DSP, Face, DMP, Environment, Adtech (company), API, Martech, SSP, Advertising, Marketing

The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.

Key Points: 
  • The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.
  • It includes applications that enable them to easily and cost-efficiently build, reach, connect and monetize using the singular AudienceDesk interface.
  • AudienceCloud’s groundbreaking modern infrastructure is built with the most advanced, customizable modules designed to take on today’s new cookieless, audience data-driven advertising world.
  • Collective Audience AudienceDesk™ powered by AudienceCloud™ is the Next-Generation AdTech platform for Brands, Marketers & Publishers

Collective Audience Appoints Silicon Valley/Tech Finance Veteran, Josh Tanzer, to Advisor Collective

Retrieved on: 
Thursday, March 14, 2024
Noguchi Museum, Automation, TD Ameritrade, Funding, Tanzer, University, Growth, Fintech, Salesforce, Adtech (company), Commerce, AI, Credit Suisse, IPO, MLOps, DevOps, Vonage, M&A, Whitney Museum, Exodus Communications, Jefferies, B2B, Martech, Commvault, National Committee

Tanzer is the founder and managing partner of Principia Growth, a technology growth equity investment firm based in Los Angeles and New York.

Key Points: 
  • Tanzer is the founder and managing partner of Principia Growth, a technology growth equity investment firm based in Los Angeles and New York.
  • As a mid-to-late-stage growth investor, Principia monitors a broad spectrum of emerging technologies and invests in entrepreneurs who are building enduring companies.
  • “Josh expands the breadth and depth of our Advisor Collective with extraordinary knowledge and experience across finance, cloud infrastructure, AI, fintech, technology investing and M&A, along with deep Wallstreet and tech industry relationships,” stated Collective Audience CEO, Peter Bordes.
  • To learn more about Josh Tanzer and his vision for the future of the industry, visit the Collective Audience Blog here .