Beyond, Inc. Acquires Ecommerce Pioneer Zulily, Supercharging its Off-Priced Business
This strategic move was designed to further strengthen Beyond's position in the off-price market, enhancing value for customers on the products they’re looking for.
- This strategic move was designed to further strengthen Beyond's position in the off-price market, enhancing value for customers on the products they’re looking for.
- The addition of Zulily will complement Beyond’s suite of brands, including Overstock, which is scheduled to relaunch later this month.
- “The ramp with Zulily is simple, as the website and mobile app are already built and available in the Shopify environment.
- We will be able to integrate it seamlessly into our back-end systems for order fulfillment, logistics, and operations to be handled by our existing teams.”