Tru Optik and SpringServe Enter Agreement to Enhance Audience-Based Targeting within SpringServe's Connected TV Management Platform
CTV buyers and sellers utilizing SpringServe's platform will be able to segment and target audiences based on data offered through Tru Optik's Data Marketplace .
- CTV buyers and sellers utilizing SpringServe's platform will be able to segment and target audiences based on data offered through Tru Optik's Data Marketplace .
- "Tru Optik's patented approach to OTT identity resolution and associated massive scale enriches SpringServe's robust ad serving tools with unique functionality.
- The Tru Optik Data Marketplace dramatically expands our third-party data library and empowers our suppliers to sell against deterministic data," said JoeHirsch, CEO of SpringServe.
- Trusted by leading broadcasters, hardware manufacturers, and advanced TV publishers, SpringServe is the industry's most comprehensive platform for sophisticated ad inventory management.