NewsBreak launches Brand Suitability Controls for Advertisers
MOUNTAIN VIEW, Calif., Jan. 4, 2024 /PRNewswire/ -- NewsBreak, the nation's leading AI-powered local news and information platform with 60M MAU, launched Brand Suitability Controls, a new suite of tools to help brands ensure that content adjacent to advertisements meets their brand's specific suitability requirements.
- "Brand Suitability Controls are just the newest tool in what we expect to be a more extensive suite of brand safety solutions, especially as new capabilities with AI come into focus."
- Brand Suitability Controls also enable an advertiser to denylist and allowlist specific publishers they wish to not appear alongside.
- NewsBreak's suite of Brand Suitability Controls can be leveraged across in-article, in-feed, in-newsletter and immersive video placements, offering a range of options for advertisers.
- "-Scott Kelliher, Head of Revenue, NewsBreak
"We built Brand Suitability Controls with the understanding that every brand has different requirements on what they deem suitable; it's not a one-size-fits-all situation.