News broadcasting

NewsBreak launches Brand Suitability Controls for Advertisers

Retrieved on: 
Thursday, January 4, 2024

MOUNTAIN VIEW, Calif., Jan. 4, 2024 /PRNewswire/ -- NewsBreak, the nation's leading AI-powered local news and information platform with 60M MAU, launched Brand Suitability Controls, a new suite of tools to help brands ensure that content adjacent to advertisements meets their brand's specific suitability requirements.

Key Points: 
  • "Brand Suitability Controls are just the newest tool in what we expect to be a more extensive suite of brand safety solutions, especially as new capabilities with AI come into focus."
  • Brand Suitability Controls also enable an advertiser to denylist and allowlist specific publishers they wish to not appear alongside.
  • NewsBreak's suite of Brand Suitability Controls can be leveraged across in-article, in-feed, in-newsletter and immersive video placements, offering a range of options for advertisers.
  • "-Scott Kelliher, Head of Revenue, NewsBreak
    "We built Brand Suitability Controls with the understanding that every brand has different requirements on what they deem suitable; it's not a one-size-fits-all situation.

NewsBreak launches Maximize Conversions for Performance Advertisers on its industry-leading AI powered Ad Platform

Retrieved on: 
Wednesday, November 15, 2023

MOUNTAIN VIEW, Calif., Nov. 15, 2023 /PRNewswire/ -- NewsBreak, the nation's leading local news and information platform with 50M MAU, launched Maximize Conversions, a new bidding strategy within its industry-leading ad platform. Maximize Conversions is designed to help performance advertisers predictably spend daily budgets while maximizing the number of conversions they drive.

Key Points: 
  • Maximize Conversions is designed to help performance advertisers predictably spend daily budgets while maximizing the number of conversions they drive.
  • “The NewsBreak Ad Manager platform has become highly regarded within the industry, consistently exceeding our performance advertisers' expectations."
  • The launch of Maximize Conversions comes as NewsBreak Ad Manager celebrates its first anniversary of self-service solutions, becoming a new go-to traffic source for Performance Advertisers.
  • -Chenyu Wang, Head of Advertising Product, NewsBreak
    "The NewsBreak Ad Manager platform has become highly regarded within the industry, consistently exceeding our performance advertisers' expectations.

2023 LDC–NAHJ U.S. Latinos in Journalism Report Pulls Back the Curtain on Underrepresentation Across U.S. Broadcast, Cable, Print and Digital Newsrooms

Retrieved on: 
Thursday, September 28, 2023

The report is intended to raise awareness of clear disparities in representation within an institution that plays a crucial role in shaping public opinion and social narratives.

Key Points: 
  • The report is intended to raise awareness of clear disparities in representation within an institution that plays a crucial role in shaping public opinion and social narratives.
  • The LDC will present this report at the 2023 L’ATTITUDE Conference , which takes place at The Fontainebleau Miami Beach from September 27 – 30.
  • Across 22 major print newspapers, there are few Latino managing editors and executive editors, and zero Latino CEOs/presidents and publishers.
  • “This first-of-its-kind report reveals the blind spot of resource allocators in this industry,” said Ana Valdez, CEO and President, LDC.

Presto Foundation Announces Contributions by IBM and Uber that Reinforce Commitment to the Presto Open Source Community

Retrieved on: 
Wednesday, September 20, 2023

The Presto Foundation announced two significant new contributions to Presto, the open source SQL query engine for data analytics and the open data lakehouse.

Key Points: 
  • The Presto Foundation announced two significant new contributions to Presto, the open source SQL query engine for data analytics and the open data lakehouse.
  • IBM is donating its AWS Lake Formation integration for Presto, and Uber is donating its Redis-based historical statistics provider for Presto.
  • The donation of an AWS Lake Formation integration to the open source Presto community by IBM, which recently joined the Presto Foundation through its acquisition of Ahana, automates the configuration of Presto and AWS Lake Formation.
  • In addition to the two contributions from IBM and Uber, the Presto community is also celebrating additional recent updates.

Australia tops the world for podcast listening. Why do we love them so much?

Retrieved on: 
Friday, September 1, 2023

It arrived on Wednesday February 1, 2017 – less than a fortnight after Donald Trump’s inauguration as President of the United States.

Key Points: 
  • It arrived on Wednesday February 1, 2017 – less than a fortnight after Donald Trump’s inauguration as President of the United States.
  • By the end of Trump’s term, it was wildly popular, reportedly attracting some four million daily downloads and referred to as the newspaper’s “new front page”.
  • My recent research, published in June, found news podcast listeners in Australia tend to be politically left-leaning, wealthier, and more highly educated than average.
  • Read more:
    Michelle Obama, podcast host: how podcasting became a multi-billion dollar industry

From radio to podcast news

    • While formats have differed, this has characterised radio news for much of its history.
    • The lack of time constraints compared to radio meant podcast episodes could go for any length.
    • The Daily grew out of the New York Times’ election podcast The Run-Up.

Media fragmentation and politics

    • Podcasting is difficult to regulate, and there’s a risk of the medium being used to spread dangerous messages, as has happened across social media generally.
    • In the face of this, independent and rigorous journalism, supported by a well-funded ABC, has an important role to play.
    • There’s an impetus, then, to ensure coverage includes the perspectives of those who might not otherwise be well represented across the media sphere.

NewsBreak Becomes the First App IAB Tech Lab Open Measurement Certified Using Prebid Integration

Retrieved on: 
Thursday, June 15, 2023

MOUNTAIN VIEW, Calif., June 15, 2023 /PRNewswire/ -- NewsBreak, IAB Tech Lab and Prebid announce today the first IAB Tech Lab Certified Open Measurement Implementation through Prebid's Open Source Platform.

Key Points: 
  • MOUNTAIN VIEW, Calif., June 15, 2023 /PRNewswire/ -- NewsBreak, IAB Tech Lab and Prebid announce today the first IAB Tech Lab Certified Open Measurement Implementation through Prebid's Open Source Platform.
  • NewsBreak, the nation's leading local news and information platform, announced that its app has been certified by IAB Tech Lab for its implementation of the Open Measurement SDK, becoming the first publisher to leverage Prebid's open source framework.
  • The Open Measurement SDK offers advertisers important benefits, including transparency, third-party viewability and verification measurement.
  • We're so proud to be the first publisher to leverage the Prebid framework to implement the Open Measurement SDK, and receive certification by IAB Tech Lab."

UFC's Michael Bisping Freaks Out at Faze Clan's NFT Collector David Chen

Retrieved on: 
Wednesday, November 30, 2022

MIAMI, Nov. 30, 2022 (GLOBE NEWSWIRE) -- Onlookers at Miami DCENTRAL's main stage were stunned yesterday as UFC Fighter Michael Bisping blew his top at David Chen during a Keynote presentation.

Key Points: 
  • MIAMI, Nov. 30, 2022 (GLOBE NEWSWIRE) -- Onlookers at Miami DCENTRAL's main stage were stunned yesterday as UFC Fighter Michael Bisping blew his top at David Chen during a Keynote presentation.
  • Thankfully for Chen, the renowned crypto investor, the incident unfolded on video call rather than in real life.
  • It appears Bisping had been promised Chad before the event - but that important piece of information clearly hadn't been communicated to Chen.
  • Following the confrontation, Chen released a statement from the safety of Twitter goading Bisping again by writing 'Duke Chad's only got eyes for one animal @Bisping - THE PANDA.

CAGC Wins Diversity and Inclusion Award from AGC of America

Retrieved on: 
Friday, October 7, 2022

CHARLOTTE, N.C., Oct. 7, 2022 /PRNewswire/ -- Carolinas AGC (CAGC) was once again a winner at the AGC of America Chapter Awards Dinner in late September, taking home the Diversity and Inclusion Award.

Key Points: 
  • CHARLOTTE, N.C., Oct. 7, 2022 /PRNewswire/ -- Carolinas AGC (CAGC) was once again a winner at the AGC of America Chapter Awards Dinner in late September, taking home the Diversity and Inclusion Award.
  • CAGC was honored by AGC of America for the significant progress made in promoting diversity and inclusion in the construction industry in North Carolina and South Carolina through several signature programs.
  • One of the most notable achievements for the Chapter was the award of two grants from the NC state legislature that advance diversity.
  • The CAGC Foundation was awarded $3.0 million to host minority construction business academies to help support and sustain minority contractors.

NewsBreak Awarded the iF Design Award 2022 for Innovative Communications Design

Retrieved on: 
Friday, April 22, 2022

MOUNTAIN VIEW, Calif., April 22, 2022 /PRNewswire/ -- NewsBreak, the nation's leading local news app, has been awarded an iF Design Award for excellent design in the communications discipline.

Key Points: 
  • MOUNTAIN VIEW, Calif., April 22, 2022 /PRNewswire/ -- NewsBreak, the nation's leading local news app, has been awarded an iF Design Award for excellent design in the communications discipline.
  • NewsBreak was recognized for the company's innovative technology designed to surface the most relevant local news and information for our users by a 132-member jury, made up of global, independent experts.Each year the Hannover, Germany-based iF International Forum Design GmbH, the world's oldest independent design organization, organizes the iF Design Award.
  • NewsBreak is an intelligent local news app that helps people connect, stay informed, and thrive in their communities.
  • Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design.

NewsBreak Announces National Launch of Contributor Network to Fill Local News Gaps

Retrieved on: 
Wednesday, April 6, 2022

MOUNTAIN VIEW, Calif., April 6, 2022 /PRNewswire/ -- NewsBreak, the nation's leading local news app, announced today the national launch of the Contributor Network, which will utilize the company's  technological capabilities to provide local news coverage in communities across the U.S. that are underrepresented by traditional media. NewsBreak has identified news deserts as an opportunity market – more than 200 counties in the U.S. have no local paper and half of all U.S. counties have only one. 

Key Points: 
  • The Contributor Network is currently operating in Denver, Colorado, where NewsBreak reporters have published exclusive stories on local issues.
  • The NewsBreak Contributor Network will feature independent journalists, who report on breaking and developing local news, and " Community Voices ", local creators who will highlight the goings-on of their town or city.
  • Local NewsBreak team members will provide editorial review of stories by Reporters participating in the Contributor Network.
  • Its long-term vision is to be the world's largest intelligent local information platform, connecting and empowering local users, local content creators, and local advertisers.