IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season
Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season.
- Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season.
- Almost eight in ten US consumers report that they have concerns about shopping in physical stores during the upcoming holidays due to COVID-19.
- With many holiday shoppers avoiding physical stores to some degree, advertisers can look to meet consumer needs by focusing their marketing efforts on placing contextually relevant digital ads in safe and suitable environments.
- IAS surveyed more than 1,000 U.S. Internet users in late August 2020 to determine expected consumer online shopping behavior and the impact of online advertising and contextually relevant ads on helping consumers make purchasing decisions during the holiday season.