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The United States Army and United Football League Announce Exclusive Partnership; U.S. Army Becomes the Presenting Partner of the UFL

Retrieved on:

Saturday, April 6, 2024

The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.

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The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.
As part of the agreement, the Army logo will be featured on all UFL gameday jerseys as well as on the fifty-yard line at games.
There will be Army activations at UFL games, including a spotlight honoring veterans and current Army personnel who have served our nation.
No matter the life goal, the Army accelerates the lives of young leaders from all walks of life.

FOX Sports & AEG Launch the College Basketball Crown: A Reimagined Postseason College Hoops Tournament

Retrieved on:

Wednesday, April 3, 2024

Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025.

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Today, FOX Sports and AEG launch the College Basketball Crown, a new addition to the college hoops postseason landscape beginning in 2025.
View the full release here: https://www.businesswire.com/news/home/20240403578744/en/
The inaugural College Basketball Crown is set to feature schools from the Big Ten, Big 12 and BIG EAST, with additional at-large participants.
"We are honored to participate in the inaugural College Basketball Crown, which will be an exciting and innovative addition to the college basketball calendar," said BIG EAST Commissioner Val Ackerman.
Click HERE for the College Basketball Crown assets, including tournament and conference logos, and imagery of the arenas.

ActionStreamer Technology Showcased By FOX Sports and Tech-Driven UFL During Inaugural Season

Retrieved on:

Thursday, April 4, 2024

ESPN, Sport, SailGP, UFL, Amazon, Partnership, FOX, Fox Sports, FS1, News, NOCSAE, Engineering, Athlete, POV, AWS, Safety, Television

CINCINNATI, April 4, 2024 /PRNewswire/ -- ActionStreamer, the leading wearable streaming device platform, announces its technology integration in the inaugural UFL season, offering viewers a unique, player-perspective live stream experience directly from the field.

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CINCINNATI, April 4, 2024 /PRNewswire/ -- ActionStreamer, the leading wearable streaming device platform, announces its technology integration in the inaugural UFL season, offering viewers a unique, player-perspective live stream experience directly from the field.
Through the extended collaboration with FOX Sports, ActionStreamer's technology and live streaming point-of-view (POV) camera solutions were showcased this past weekend during the season opening games and will be deployed with the league's eight teams throughout the 2024 regular and postseason schedule, including the inaugural championship game June 16 from St. Louis on FOX.
"We're proud to continue our partnership with FOX Sports, and help deliver the most exciting and immersive media experiences in professional sports to UFL fans", said Bob Lento, ActionStreamer CEO.
In February, ActionStreamer announced the completion of its Series A round, raising $2.4M to accelerate development and productize its patented technology platform.

FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network

Retrieved on:

Wednesday, April 3, 2024

Tubi, DSP, Growth, Environment, FOX, Fox Sports, Demand-side platform, Marketing, Fox Corporation, Fox, Advertising, LOS, Sport, CTV, Fox Entertainment Group

NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.

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NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.
Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX.
AdRise will now power OneFOX, FOX's cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.
We're now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners," said Paul Cheesbrough, CEO of Tubi Media Group.

Bassmaster and Marathon extend partnership for 2024 season

Retrieved on:

Tuesday, April 2, 2024

Partnership, Marathon Petroleum, Fox Sports, FS1, Social media, MPC, Bass Anglers Sportsman Society, Petroleum

and Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), with more than 6,000 stations nationwide, have announced the extension of their relationship for the 2024 season, officials announced today.

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and Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), with more than 6,000 stations nationwide, have announced the extension of their relationship for the 2024 season, officials announced today.
"We couldn't be more excited to extend our sponsorship with B.A.S.S., a partnership that continues to be a win-win for both brands," said Amber Metzgar, Brand Marketing & Performance Manager at Marathon Petroleum.
The show, which is broadcast on FS1 and streamed on Bassmaster.com and the FOX Sports digital platforms, is hosted from the Marathon Bassmaster Studios.
"We are proud to continue to grow our partnership with Marathon," said B.A.S.S.

Legends for Charity Honors Tony Romo With 2024 Pat Summerall Award, Annual Dinner Raises Record $2.1M for St. Jude Children’s Research Hospital

Retrieved on:

Wednesday, February 14, 2024

The annual charity dinner raised a record $2.1 million to benefit the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures.

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The annual charity dinner raised a record $2.1 million to benefit the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures.
View the full release here: https://www.businesswire.com/news/home/20240214993141/en/
Tony Romo, CBS Sports’ Lead NFL Analyst for THE NFL ON CBS, receives the coveted Pat Summerall Award, Feb. 8, 2024 at the Legends for Charity® dinner, benefiting St. Jude Children’s Research Hospital®.
“Every year, I’m reminded of how honored we are to help continue Pat Summerall’s legacy through this annual award and the Legends for Charity dinner.
The late Pat Summerall, his wife Cheri, and DeLeonardis chose St. Jude as their charity partner in 2006.

Modern Football Technology Announces Cris Carter and Andy Beal as Board Advisors

Retrieved on:

Thursday, February 8, 2024

Miami Dolphins, MaxPreps, Growth, Philadelphia Eagles, Football, CBS Sports, CBS, Hall, United, Yahoo!, HBO, Minnesota Vikings, Sport, Fox Sports, National Football League, Analytic, AFL, Knowledge, ESPN

SACRAMENTO, Calif., Feb. 8, 2024 /PRNewswire/ -- Modern Football Technology, an innovative Analytical AI and sports technology startup, announced today that Hall of Fame football player, Cris Carter, and the Founder of MaxPreps, Andy Beal joined the Company to support its continued growth and execution. Carter and Beal join a team of industry veterans leading the company to the next stage of growth.

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SACRAMENTO, Calif., Feb. 8, 2024 /PRNewswire/ -- Modern Football Technology , an innovative Analytical AI and sports technology startup, announced today that Hall of Fame football player, Cris Carter, and the Founder of MaxPreps, Andy Beal joined the Company to support its continued growth and execution.
Modern Football Technology's platform is a game-changer for coaches and teams alike, offering real-time insights that were once unimaginable.
The addition of Carter and Beal will bring invaluable knowledge and business experience to Modern Football Technology, and marks a significant vote of confidence in the Company's potential.
"It's always sweeter to achieve success as a team, and we are honored to have the support of Cris Carter and Andy Beal as we work towards our growth goals," said Christian Masegian, CEO and co-founder of Modern Football Technology.

ESPN, FOX and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service in the U.S.

Retrieved on:

Tuesday, February 6, 2024

Discovery (Nasdaq: WBD) have reached an understanding on principal terms to form a new Joint Venture (JV) to build an innovative new platform to house a compelling streaming sports service.

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Discovery (Nasdaq: WBD) have reached an understanding on principal terms to form a new Joint Venture (JV) to build an innovative new platform to house a compelling streaming sports service.
The formation of the pay service is subject to the negotiation of definitive agreements amongst the parties.
The offering, scheduled to launch in the fall of 2024, would be made available directly to consumers via a new app.
Discovery would form a new joint venture to develop, launch and operate a streaming sports bundle of linear networks and certain DTC sports content and services.

Leagues Cup 2024 Unveils New Tournament Format and Groups for second edition of MLS vs LIGA MX Competition

Retrieved on:

Wednesday, January 31, 2024

NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States. The month-long tournament, which will crown a winner among MLS and LIGA MX clubs, will unfold from July 26 to August 25, 2024, setting the stage for historic and emerging North American club rivalries.

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NEW YORK AND MEXICO CITY, Jan. 31, 2024 /PRNewswire/ -- Major League Soccer (MLS) and LIGA MX announced the format and groups for Leagues Cup 2024, the second edition of the international soccer competition featuring all 47 clubs from Canada, Mexico, and the United States.
Moving forward, the tournament will introduce a tiered Leagues Cup Ranking system, as well as hubs for the highest-ranked LIGA MX clubs.
The Leagues Cup ranking will be strictly based on combined MLS and LIGA MX club performance based on points in the last 34 regular season matches.
This new format, based on the Leagues Cup Ranking, was a joint collaborative effort of the Leagues Cup Organizing Committee, comprising representatives from Leagues Cup, and both MLS and LIGA MX leadership.

Travis Kelce is the football player Americans most want as their neighbor

Retrieved on:

Tuesday, January 30, 2024

Woman, Snow, Kelce, Zillow, Kansas City Chiefs, Chief, Usher, Fox Sports, Friends, AFC, Football, The Harris Poll, Dogg, Baltimore Ravens, AFC Championship Game, Pro

SEATTLE, Jan. 30, 2024 /PRNewswire/ -- A new survey from Zillow® finds the football player Americans most want to be next-door neighbors with is Travis Kelce, the Kansas City Chiefs tight end who is in a relationship with Taylor Swift. Kelce (12%) topped the list of professional football players, beating out his teammate Patrick Mahomes (11%) and Odell Beckham Jr. (7%), wide receiver for the Chiefs' AFC Championship Game opponent, the Baltimore Ravens.

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SEATTLE, Jan. 30, 2024 /PRNewswire/ -- A new survey from Zillow® finds the football player Americans most want to be next-door neighbors with is Travis Kelce, the Kansas City Chiefs tight end who is in a relationship with Taylor Swift.
Only 3% of Americans picked Usher, this year's halftime headliner, as their top choice for a next-door neighbor.
Many Americans would throw a penalty flag on a neighbor who made a party foul during the big game.
Fewer Americans would award the coveted "MVN" trophy to the neighbor with the biggest TV (13%) or the comfiest couch (7%).