GN launches The New Norm – a stigma-busting image bank that challenges misperceptions about hearing loss and hearing aids
BALLERUP, Denmark, March 03, 2024 (GLOBE NEWSWIRE) -- Today GN launches The New Norm, a campaign aiming to tackle the visual misperception people have of modern hearing aids, which contributes to the high level of untreated hearing loss.
- On World Hearing Day, GN is launching a stigma-busting photography campaign showcasing real people with hearing loss – from world-class athletes to award-winning musicians – wearing their modern-day hearing aids.
- BALLERUP, Denmark, March 03, 2024 (GLOBE NEWSWIRE) -- Today GN launches The New Norm, a campaign aiming to tackle the visual misperception people have of modern hearing aids, which contributes to the high level of untreated hearing loss.
- In response, GN, a global leader in hearing technology, worked with photographer Gala Ricote (who has worn hearing aids for over 20 years) to photograph six inspiring hearing aid wearers.
- The New Norm image bank provides access to free, high-quality images that represent the modern era of hearing aids and celebrates life with hearing loss.