CTV

Pixalate’s Children’s Privacy Index for Mobile Advertising Sellers: February 2024

Retrieved on: 
Thursday, April 4, 2024
Knowledge, Connected, Mobile advertising, Apple, Rule, Smart TV, SSPS, Risk, Low, Ecosystem, COPPA, Privacy, Collection, CTV, Medium, Parent, Side platform

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.
  • February 2024 COPPA Seller Trust Index Key Findings:
    10 sellers received a High risk level.
  • Visit Pixalate’s Knowledge Base for more information about the Children’s Privacy Index for Mobile Advertising.
  • Doing so would not only help parents protect their children online, but would also enable ad tech companies in complying with COPPA.

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Roku: 17% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Roku.
  • Pixalate also published Apple TV , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Roku devices in Q4 2023.
  • IVT rates for non-FAST apps on Roku are 17% higher than those for FAST apps.

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Samsung Smart TV: 5% Higher Invalid Traffic (IVT) Rate on FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Samsung Smart TV devices in Q4 2023.
  • IVT rates for FAST apps on Samsung Smart TV are 5% higher than those for non-FAST apps.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Amazon Fire TV: 66% Higher Invalid Traffic (IVT) Rate on Non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple, Smart TV, Research, Roku, Yoy, Samsung Electronics, FAST, Privacy, CTV, IVT, Television

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Amazon Fire TV .
  • Pixalate also published Roku , Samsung Smart TV , and Apple TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Amazon Fire TV devices in Q4 2023.
  • FAST apps appear to be thriving in response to this sentiment, providing users with free (albeit ad-supported) video streaming services.”

Pixalate Releases Global Q4 2023 CTV FAST Apps Rankings & Traffic Analysis Report for Apple TV: 33% Higher Invalid Traffic (IVT) Rate on non-FAST Apps

Retrieved on: 
Thursday, April 4, 2024
Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Research, Roku, Samsung Electronics, FAST, Privacy, CTV, IVT, Television, Mobile phone

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Apple TV .
  • Pixalate also published Roku , Amazon Fire TV , and Samsung Smart TV versions of the report.
  • The research uncovers the programmatic advertising insights of FAST apps - including ad spend trends, invalid traffic (IVT, including ad fraud), and top-grossing FAST apps - across Apple TV devices in Q4 2023.
  • IVT rates for non-FAST apps on Apple TV are 33% higher than those for FAST apps.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Apple TV: 85% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple TV, Smart TV, Roku, Samsung Electronics, ID, Privacy, CTV, IDS, Mobile phone

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Apple TV apps.

Key Points: 
  • LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Apple TV apps.
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Apple TV Apps in Q4 2023:
    85% of the estimated open programmatic ad spend on Apple TV goes to apps with multiple bundle IDs.
  • 12% of global open programmatic ad spend on Apple TV goes to apps referred to by 3+ Bundle IDs.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Samsung Smart TV: 88% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple TV, Smart TV, Roku, Samsung Electronics, ID, Privacy, CTV, IDS, Mobile phone

LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Samsung Smart TV apps.

Key Points: 
  • LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their Q4 2023 CTV Bundle ID Mapping Report for Samsung Smart TV apps.
  • Key Report Takeaways - Bundle ID Mapping on Samsung Smart TV Apps in Q4 2023:
    88% of the estimated open programmatic ad spend on Samsung Smart TV goes to apps with multiple bundle IDs.
  • 82% of global open programmatic ad spend on Samsung Smart TV goes to apps that are referred to by 3+ Bundle IDs.
  • 16% of global open programmatic ad spend on Samsung Smart TV goes to apps referred to by 10+ Bundle IDs.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Amazon Fire TV: 81% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Wednesday, April 3, 2024
Amazon Fire TV, Connected, Bundle, Mobile advertising, Apple, Smart TV, Amazon Fire, Roku, Samsung Electronics, ID, Privacy, CTV

To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.

Key Points: 
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ billion open programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Amazon Fire TV Apps in Q4 2023:
    81% of the estimated open programmatic ad spend on Fire TV goes to apps with multiple Bundle IDs.
  • 62% of global open programmatic ad spend on Fire TV goes to apps that are referred to by 3+ Bundle IDs, decreasing from 67% in Q4 2022.
  • 11% of global open programmatic ad spend on FireTV goes to apps that are referred to by 10+ Bundle IDs, decreasing from 34% in Q4 2022.

PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV

Retrieved on: 
Wednesday, April 3, 2024
ROI, Global Media, Partnership, Commerce, ID, Public key certificate, Marketing, CTV, Advertising, Conversion, Sales

Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

Key Points: 
  • Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.
  • “Brands realize that Instacart’s retail media data is a valuable, performant solution.
  • CPGs can reach consumers directly at the point of purchase with Instacart Ads on our platform with trusted closed-loop measurement, in addition to leveraging our rich, first-party retail media data off-platform to power and enhance all of their other ad buys, like CTV and premium video.”
    PubMatic will use Instacart’s retail media data in connection with curated inventory for approved advertisers.
  • In 2023, PubMatic launched Convert, to empower commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace.

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

Retrieved on: 
Tuesday, April 2, 2024
Smart TV, Amazon Fire TV, Connected, ID, Privacy, CTV, Bundle, Mobile advertising, Apple, Samsung Electronics, Video game

To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.

Key Points: 
  • To compile the data in the Bundle ID Mapping series, Pixalate’s data science team analyzed 5+ open billion programmatic advertising transactions across 12k+ CTV Bundle IDs, which map to over 5k unique CTV apps.
  • Key Report Takeaways - Bundle ID Mapping on Roku Apps in Q4 2023:
    91% of the estimated open programmatic ad spend on Roku goes to apps with multiple Bundle IDs.
  • 87% of global open programmatic ad spend on Roku goes to apps referred to by 3+ Bundle IDs, increasing from 78% in Q4 2022.
  • 11% of global open programmatic ad spend on Roku CTV goes to apps that are referred to by 10+ Bundle IDs, decreasing from 14% in Q4 2022.