Direct Marketing Offence Admitted: Beauty Product Company Fined HK$8,000
The case stemmed from a complaint received by the office of the Privacy Commissioner for Personal Data, Hong Kong (PCPD) in June 2017.
- The case stemmed from a complaint received by the office of the Privacy Commissioner for Personal Data, Hong Kong (PCPD) in June 2017.
- In February 2017, the complainant registered online as a member of Yoki Magokoro (YM), a beauty product brand run by KOA, by filling in her English full name, telephone number, residential address and office address.
- The complainant also opted out of receiving direct marketing materials from YM.
- Section 35C of the Ordinance requires data users not to use an individuals personal data in direct marketing, without that individuals consent.