Hearst Television Stations Select PremiumMedia360's CLIR Instrux to Automate Copy Instruction Aggregation and Boost Traffic Efficiency
SEATTLE, April 9, 2024 /PRNewswire/ -- PremiumMedia360, the leading data automation solution company, today announced that Hearst Television has begun using its CLIR Instrux platform to streamline operations and boost efficiency.
- SEATTLE, April 9, 2024 /PRNewswire/ -- PremiumMedia360, the leading data automation solution company, today announced that Hearst Television has begun using its CLIR Instrux platform to streamline operations and boost efficiency.
- CLIR Instrux is a robust solution crafted to transform the management of advertising copy instructions by eliminating traffic data entry errors to ensure data accuracy for sellers.
- "We are thrilled to have the Advertising Operations team at Hearst Television utilize the PremiumMedia360 CLIR Instrux solution," said Robert DeGennaro, CEO of PremiumMedia360.
- "CLIR Instrux has been helping us streamline our workflows and increase data accuracy," said Preman Narayanan, VP, Advertising Operations at Hearst Television.