The Toy Association™ Announces 2024 Toy Trends
NEW YORK, Feb. 8, 2024 /PRNewswire/ -- From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association™ today unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024. The announcement was made during The Toy Association's annual Toy Trends Briefing, a virtual press conference that gave retailers and media a first look at the latest developments in toys and play.
- The announcement was made during The Toy Association's annual Toy Trends Briefing, a virtual press conference that gave retailers and media a first look at the latest developments in toys and play.
- The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries.
- A summary of the top 2024 trends follows:
Forty-five percent of parents under the age of 40 consider a toy's environmental impact when making buying decisions, according to a Toy Association survey of U.S. parents. - A fervent global fandom is bringing anime to the forefront in 2024, and its impact on the toy space is expected to reach unprecedented heights.