Mountain Dew

American Heartland Theme Park and Resort Announces Partnership With Pepsico

Retrieved on: 
Friday, February 16, 2024

Today American Heartland Theme Park and Resort, the $2.2 billion entertainment destination, is proud to announce that PepsiCo will be its exclusive soft drink provider.

Key Points: 
  • Today American Heartland Theme Park and Resort, the $2.2 billion entertainment destination, is proud to announce that PepsiCo will be its exclusive soft drink provider.
  • The partnership will bring PepsiCo's iconic brands, such as Pepsi, Mountain Dew, Gatorade, and Aquafina, to the 1,000-acre resort that will feature a world-class theme park, an indoor water park, a 300-room hotel, and a 320-acre RV park.
  • "PepsiCo is a perfect fit for American Heartland, as both companies share a rich history and a passion for innovation and excellence," said Gene Bicknell, Founder and Owner of American Heartland.
  • American Heartland Theme Park and Resort is expected to attract more than 5 million guests per year to Oklahoma, creating generational experiences that are at the heart and soul of family entertainment.

Super Bowl Advertising Study Shows Big Game Commercials Drive Demand

Retrieved on: 
Wednesday, February 14, 2024

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.

Key Points: 
  • NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
  • The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f.
  • This is the second year Veylinx conducted the groundbreaking study, which has consistently shown Super Bowl commercials do impact consumer purchase behavior.
  • Using Veylinx's proprietary methodology—which measures actual demand rather than intent—the study tested purchase behavior during the week before the Super Bowl and again after.

Two Fingers Automotive Posts Helpful Tips About When and Why to Check a Vehicle's Coolant Levels

Retrieved on: 
Friday, October 13, 2023

MOORESVILLE, N.C., Oct. 12, 2023 /PRNewswire/ --  Shawn Goodrich, Owner and Founder of Two Fingers Automotive, strongly believes that all car owners should be proactive with their automotive care.

Key Points: 
  • As often as he can, he enjoys sharing tips and advice that may help people avoid a costly automotive repair bill.
  • For instance, Goodrich recently posted an in-depth and helpful blog on the Two Fingers Automotive website that addresses an important maintenance topic: when and why to check coolant levels in an automobile.
  • As the blog explains, the coolant, or "antifreeze," in a vehicle's engine helps it to regulate temperature and resist corrosion.
  • "Many people only think about their coolant levels when the 'Check Coolant Level' indicator light on their dash illuminates.

FOOJI'S CROWDSAIL AWARDED "PRODUCT OF THE YEAR" FOR INNOVATION TECHNOLOGY

Retrieved on: 
Wednesday, July 19, 2023

The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Key Points: 
  • The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
  • Social media managers can utilize its social listening, loyalty scoring, brand safety, and integrated logistics to seamlessly execute always-on campaigns.
  • Since its launch, several of Fooji's clients have utilized Crowdsail and seen a remarkable return on investment, including Mountain Dew, Disney+, and AAA.
  • For more information about Crowdsail and Fooji's industry-leading fan experience management solutions, visit www.fooji.com/products/crowdsail .

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

THIS SUMMER'S GONNA BE A BLAST: LIMITED-EDITION HARD MTN DEW BAJA BLAST VARIETY PACK® FEATURES THREE NEW VERSIONS OF FAN FAVORITE FLAVOR; APPOINTS ONE LUCKY FAN "CHIEF HARD OFFICER"

Retrieved on: 
Tuesday, May 16, 2023

BOSTON, May 16, 2023 /PRNewswire/ -- Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition, never-been-done-before variety pack that is sure to cause absolute pandemonium across the country.

Key Points: 
  • Enter: the HARD MTN DEW Baja Blast Variety Pack®, a summertime exclusive 12-pack featuring fan favorite HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness.
  • Introducing the all-new HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch, this pack is so ridiculously refreshing and bursting with tropical flavor it's sure to transport fans to paradise.
  • The ideal candidate must have:
    21+ years of age and be a U.S. resident
    As the newest member of the HARD MTN DEW Baja Blast team, you will be able to:
    Drink HARD MTN DEW, including flavors from our new, limited-edition summer pack featuring: HARD MTN DEW Baja Blast, HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Punch and HARD MTN DEW Baja Blast Mango.
  • Taste-test a one-of-a-kind, unreleased HARD MTN DEW Baja Blast flavor for (potentially) real influence on next summer's HARD MTN DEW flavor lineup.

Lancaster Colony Appoints Zena Srivatsa Arnold to Board of Directors

Retrieved on: 
Tuesday, May 9, 2023

Lancaster Colony Corporation (Nasdaq: LANC) announced today that its Board of Directors has appointed Zena Srivatsa Arnold to the Company’s Board of Directors.

Key Points: 
  • Lancaster Colony Corporation (Nasdaq: LANC) announced today that its Board of Directors has appointed Zena Srivatsa Arnold to the Company’s Board of Directors.
  • Ms. Arnold is an accomplished marketing and general management executive with extensive global experience in consumer packaged goods and technology.
  • View the full release here: https://www.businesswire.com/news/home/20230509006200/en/
    Lancaster Colony’s Chairman, John B. Gerlach, Jr., commented, “We are excited to welcome Zena to the Board.
  • Her executive leadership skills and breadth of experience in marketing and management in the consumer packaged goods and technology industries will further strengthen the expertise of the Board in these areas.

Eventnoire, a Black-Owned "For Us, By Us" Event Management Technology Platform, Raises $1MM

Retrieved on: 
Thursday, April 20, 2023

CHICAGO, April 20, 2023 /PRNewswire-PRWeb/ -- Eventnoire, an event management platform that embraces Black culture and community has raised over $1MM to date and for the first time, opens its crowdfunding campaign to the public, ensuring that people from the community have the opportunity to invest in a growing startup that prioritizes Black culture."

Key Points: 
  • While other mainstream event platforms made it easy for the general consumers to find events, information was harder to come by for Black consumers looking for culturally relevant events.
  • The Black community and lovers of Black culture had to rely on each other to promote and find events in their community.
  • To date, this growing startup has served more than 3,000 event curators and helped recycle over $5 million dollars back into its community.
  • Eventnoire is raising to launch Eventnoire Premium, a creator first SAAS platform to help brands partner with event curators seamlessly.

Billtrust Surpasses $100 Billion in Payments Volume in 2022 Amid Strong Growth

Retrieved on: 
Thursday, March 30, 2023

LAWRENCEVILLE, N.J., March 30, 2023 /PRNewswire/ -- Billtrust, a B2B accounts receivable (AR) automation and digital payments market leader, surpassed $100 billion in payments volume in 2022, a 35% year-over-year increase and a first for the company. In addition, with CFOs and finance leaders seeking to bolster their financial resilience amid an economic downturn, Billtrust's client base grew to exceed 2,400 customers globally, as Billtrust enabled them to present over 423 million bills to 13 million buyers.

Key Points: 
  • LAWRENCEVILLE, N.J., March 30, 2023 /PRNewswire/ -- Billtrust , a B2B accounts receivable (AR) automation and digital payments market leader, surpassed $100 billion in payments volume in 2022, a 35% year-over-year increase and a first for the company.
  • "More companies are turning to Billtrust to fortify their businesses through an accounts receivable digital transformation," said Sunil Rajasekar, Billtrust CEO.
  • G2 named Billtrust as the overall Leader in the G2 Grid® Report for Accounts Receivable Automation Software for Winter 2022.
  • Billtrust was acquired in mid-December 2022 by EQT, providing the company with resources and flexibility to build on its leadership position.