SSP

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Technology, Professional Services, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Media, ANA, ROI, Friction, Assembly, DSP, Partnership, Carbon, Workflow, PMG, Roku, The Walt Disney Company, System, Fraud, Ecosystem, Harmony, Fox, CTV, SSP, Vizio, NBCUniversal, Video game

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.

Key Points: 
  • As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.
  • Innovid’s vision has always been that TV should remain open for everyone and controlled by no one.
  • It has pursued that from a position of media-unbiased independence, with the strength of an open, transparent infrastructure that powers impactful ad-supported experiences.
  • “As TV speeds toward its fully digital future, Innovid believes that TV should remain open for everyone and controlled by no one.

Collective Audience Launches AudienceDesk™ Powered by AudienceCloud™, Next-Generation AdTech Platform for Marketers & Publishers

Retrieved on: 
Monday, March 18, 2024
CDP, CRM, ROI, DSP, Face, DMP, Environment, Adtech (company), API, Martech, SSP, Advertising, Marketing

The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.

Key Points: 
  • The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.
  • It includes applications that enable them to easily and cost-efficiently build, reach, connect and monetize using the singular AudienceDesk interface.
  • AudienceCloud’s groundbreaking modern infrastructure is built with the most advanced, customizable modules designed to take on today’s new cookieless, audience data-driven advertising world.
  • Collective Audience AudienceDesk™ powered by AudienceCloud™ is the Next-Generation AdTech platform for Brands, Marketers & Publishers

Aditude acquires Gaming SSP CPMStar

Retrieved on: 
Tuesday, March 12, 2024
Acquisition, SSP, Advertising, Engineering, Video game

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Aditude has closed on a deal to acquire CPMStar, a leading monetization and SSP solution for gaming developers and publishers.

Key Points: 
  • NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Aditude has closed on a deal to acquire CPMStar, a leading monetization and SSP solution for gaming developers and publishers.
  • The CPMStar acquisition is a significant move for Aditude as it brings them up a level into managing direct advertiser relationships to benefit their publisher partners.
  • Aditude is also retaining the CPMStar team, composed primarily of engineering and business development experts, to preserve crucial product knowledge, facilitate Aditude employee training, and actively contribute to the expansion and enhancement of Aditude's product suite.
  • Quote from Jared Siegal of Aditude Inc.:
    “We are super excited to have CPMStar join the Aditude team.

Automated driving: Volkswagen Group intensifies collaboration with Mobileye

Retrieved on: 
Wednesday, March 20, 2024
Software, Vehicle Technology, Hardware, Data Management, General Automotive, Aftermarket, Technology, Autonomous Driving, Vehicles, Automotive, Artificial Intelligence, Other Automotive, Other Technology, Development, Volkswagen Group, Partnership, Volkswagen, Level 2, Volkswagen Commercial Vehicles, Transport, Architecture, Research and development, Safety, Multimedia, Level 4, SSP, Industrial design

The Volkswagen Group is welcoming further strategic collaboration and significantly accelerating its development efforts in the field of automated and autonomous driving.

Key Points: 
  • The Volkswagen Group is welcoming further strategic collaboration and significantly accelerating its development efforts in the field of automated and autonomous driving.
  • Mobileye is to provide technologies for partially and highly automated driving based on its Mobileye SuperVision and Mobileye Chauffeur platforms.
  • In the future, Mobileye is set to also provide technologies for driving functions with enhanced Level 2 capabilities ('partially automated driving') within the Volkswagen Group.
  • Volkswagen ADMT, a Volkswagen Group subsidiary, will implement these components in fully electric development platforms based on the Volkswagen ID.

SAIC Announces Fourth Quarter and Full Fiscal Year 2024 Results

Retrieved on: 
Monday, March 18, 2024
Other Manufacturing, Technology, Other Defense, Contracts, Engineering, Other Technology, Aerospace, Manufacturing, Defense, Artificial Intelligence, MUFG Bank, LTD, Exercise, Sale, Naval Surface Warfare Center, Spacecraft, WR, SAIC, Space Systems Command, Navy, FSA, United States Space Force, Certification, Vandenberg Space Force Base, Big Idea, Public expenditure, Submarine, Digital transformation, MK 48, Supply chain, Intelligence, SSP, Organization, MARPA, Acceleration, Patrick Space Force Base, Acquisition, Supply, NSWC, Torpedo, Army Reserve Command, USARC, HWIL, Life, Hardware, Video game

Fiscal year 2024 consisted of 52 weeks, while fiscal year 2023 consisted of 53 weeks with the extra week occurring in the fourth quarter.

Key Points: 
  • Fiscal year 2024 consisted of 52 weeks, while fiscal year 2023 consisted of 53 weeks with the extra week occurring in the fourth quarter.
  • Diluted earnings per share for the quarter was $0.74 compared to $1.34 in the prior year quarter.
  • Adjusted diluted earnings per share(1) was $1.43 for the quarter compared to $2.04 in the prior year quarter.
  • The weighted-average diluted shares outstanding during the quarter decreased to 52.7 million shares from 55.3 million during the prior year quarter.

Amentum Awarded $245 Million IAC MAC Contract to Deliver Microelectronics Capabilities for the U.S. Navy

Retrieved on: 
Monday, March 11, 2024
Research, Other Defense, Contracts, Technology, Defense, Semiconductor, Science, Government Technology, Engineering, Other Technology, Manufacturing, Military, Surge (drink), GXM, Radiation, DTIC, Weapon, RDT, Naval Surface Warfare Center, IDEA, Laboratory, NSWC, Defense Technical Information Center, Ecosystem, SSP, Navy, 3D printing

The contract will strengthen our nation’s deterrence and defense by delivering state-of-the-art services and independent data driven solutions and establishing GXM as the national leader in high-reliability, radiation hardened microelectronics.

Key Points: 
  • The contract will strengthen our nation’s deterrence and defense by delivering state-of-the-art services and independent data driven solutions and establishing GXM as the national leader in high-reliability, radiation hardened microelectronics.
  • “Amentum will leverage our digital engineering ecosystem and model-based system engineering expertise to enhance capabilities for strategic radiation hardened microelectronics," said Jill Bruning, President of Amentum’s Engineering, Science, and Technology Group.
  • This will include updating and enhancing related microelectronics T&E facilities and laboratories; related capabilities associated with the Navy’s Fleet Ballistic Missile system and Strategic Weapons System; and DoD strategic weapons platforms employing advanced and critical microelectronics technologies.
  • Amentum will also support the Navy by increasing prototyping and test surge capacity and providing radiation hardened and survivability subject matter expertise.

ArcSpan Releases "Identifier Audit"; Expands Audience Data Analytics Suite to Help Publishers Connect Use of Identifiers to Programmatic Outcomes

Retrieved on: 
Thursday, April 4, 2024
Principal, Prevalence, Canadian Tire money, SSPS, DSPS, AMS, ID, SSP, IDS

NEW YORK, April 4, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience data monetization company, announced today the release of AMS "Identifier Audit" dashboards. Available within ArcSpan's AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won and rendered ad impressions. As different programmatic audience identifiers are increasingly deployed by publishers, SSPs, DSPs, clean rooms, and marketers to facilitate scalable audience targeting, the AMS Identifier Audit helps publishers recognize, sort, and optimize the most effective audience targeting solutions.

Key Points: 
  • ArcSpan's AMS Audience Insights Data Suite provides actionable audience and campaign data analytics to help publishers measure and achieve optimal programmatic sales results.
  • NEW YORK, April 4, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience data monetization company, announced today the release of AMS "Identifier Audit" dashboards.
  • Available within ArcSpan's AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won and rendered ad impressions.
  • As different programmatic audience identifiers are increasingly deployed by publishers, SSPs, DSPs, clean rooms, and marketers to facilitate scalable audience targeting, the AMS Identifier Audit helps publishers recognize, sort, and optimize the most effective audience targeting solutions.

Caris Life Sciences to Showcase Research Highlighting the Clinical Value of Comprehensive Molecular Profiling at the American Association for Cancer Research Annual Meeting

Retrieved on: 
Thursday, March 28, 2024
Abstract, NCI, FOLFIRI, Prostate cancer, Immunotherapy, Adenocarcinoma, Colorectal cancer, PDLIM2, Physician, Patient, Lung, Biomarker, MSI, Breast, Cancer, AI, Doctor of Philosophy, Special session, MD, Lung cancer, Medicine, MBA, FOLFOX, AACR, PIM, MSS, Booth, POA, MRD, Future, Prognosis, SSP, ANTXR1, Vaccine

IRVING, Texas, March 28, 2024 /PRNewswire/ -- Caris Life Sciences®(Caris), the leading next-generation AI TechBio company and precision medicine pioneer that is actively developing and delivering innovative solutions to revolutionize healthcare and improve the human condition using molecular science and AI, today announced that the company and collaborators within the Caris Precision Oncology Alliance™ (POA) will collectively present 10 studies across eight tumor types at the 2024 American Association for Cancer Research (AACR) Annual Meeting on April 5-10, 2024, in San Diego, CA, at Booth Number 1105. Caris President, David Spetzler, MS, PhD, MBA, will lead an AACR Scientist ↔ Survivor Program® Special Session titled, "Very Early Cancer Detection Assays: The Future or Fantasy," on Tuesday, April 9, from 1:00 – 1:45 PM.

Key Points: 
  • Tissue-specific thresholds and microenvironment correlates of tumor mutation burden associated with immunotherapy benefit and prognosis in microsatellite stable cancers.
  • (Poster Number: 7037/4)
    Poster and abstract summaries highlighting the Caris research presented at AACR 2024 will be available onsite at Caris' Booth (# 1105).
  • The POA includes 91 cancer centers, academic institutions, research consortia and healthcare systems, including 43 NCI-designated cancer centers, collaborating to advance precision oncology and biomarker-driven research.
  • POA members work together to establish and optimize standards of care for molecular testing through innovative research focused on predictive and prognostic markers that improve the clinical outcomes for cancer patients.

State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL

Retrieved on: 
Wednesday, March 27, 2024
Attention, Sport, Female, University, Athlete, NWSL, Male, Atmosphere, WNBA draft, E. W. Scripps Company, ION, WNBA, SSP, University of Iowa, Scripps

Last season, 23 national WNBA games on ION over 15 weeks reached 12.3 million viewers and increased the WNBA's audience by 24% -- from 31.5 million for all other networks combined to 39 million, according to Nielsen. The WNBA on ION, weekly doubleheaders, also added more than 6.4 million female viewers, according to Nielsen.

Key Points: 
  • CINCINNATI, March 27, 2024 /PRNewswire/ -- State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION.
  • In addition, State Farm has invested in the National Women's Soccer League Saturday Night Soccer on ION with primary brand positioning and in-game sponsorship.
  • "State Farm is a champion for women's sports, and this sponsorship is one way we're committed to bringing more awareness and visibility," said Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm.
  • State Farm has had an 11-year relationship with the WNBA, going back to 2013, when it became presenting sponsor of the WNBA Draft.

Scripps nominates consumer research and data expert to company board position

Retrieved on: 
Monday, March 25, 2024
The NPD Group, Dunnhumby, MicroStrategy, Growth, Data science, Harvard University, Research, NPD, CPG, Kroger, Behavior, Mathematics, IRI, Mehta, Habit, E. W. Scripps Company, Marketing, SSP, Scripps, Management

Scripps Company (NASDAQ: SSP) has nominated senior consumer research and marketing services executive Nishat Mehta to its board of directors.

Key Points: 
  • Scripps Company (NASDAQ: SSP) has nominated senior consumer research and marketing services executive Nishat Mehta to its board of directors.
  • "Nishat has demonstrated experience in commercializing data and advertising products that will help Scripps as we continue to expand into new television platforms and technologies," Scripps President and CEO Adam Symson said.
  • Before joining IRI, Mehta led the customer communications team at 84.51º, a retail data science, insights and media company.
  • At the May 6 Scripps shareholder annual meeting, Mehta will stand for election as a Class A director.