AOR

CourtAvenue Named the Direct Agency of Record for the United States Air Force's Rapid Sustainment Office

Retrieved on: 
Wednesday, November 15, 2023

CourtAvenue, the leading digital transformation agency, announced today its selection as the new Direct Agency of Record (AOR) for the United States Air Force's Rapid Sustainment Office (RSO).

Key Points: 
  • CourtAvenue, the leading digital transformation agency, announced today its selection as the new Direct Agency of Record (AOR) for the United States Air Force's Rapid Sustainment Office (RSO).
  • The Rapid Sustainment Office (RSO) plays a crucial role in the United States Air Force by rapidly identifying, applying, and scaling essential technology for operational and sustainment purposes.
  • CourtAvenue is a global agency composed of industry entrepreneurs and experts accelerating digital transformation for the world’s most ambitious companies.
  • Established by the Secretary of the Air Force, the RSO increases mission readiness by rapidly identifying, applying, and scaling technology essential to the operation and sustainment of the United States Air Force.

Tinuiti Earns Top Marks in Human Rights Campaign's 2023 Corporate Equality Index

Retrieved on: 
Monday, December 4, 2023

NEW YORK, Dec. 4, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has earned a top score on the Human Rights Campaign Foundation's 2023-2024 Corporate Equality Index (CEI). This national benchmarking survey measures corporate policies, practices, and benefits related to LGBTQ+ workplace equality.

Key Points: 
  • NEW YORK, Dec. 4, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has earned a top score on the Human Rights Campaign Foundation's 2023-2024 Corporate Equality Index (CEI).
  • This national benchmarking survey measures corporate policies, practices, and benefits related to LGBTQ+ workplace equality.
  • Tinuiti also offers philanthropic support for organizations such as SunServe, Sylvia Rivera Law Project, The Ali Forney Center, and Callen-Lorde.
  • Established in 2002, the 2023/2024 Corporate Equality Index is the 21st iteration of the nation's leading benchmarking tool for evaluating a company's LGBTQ+ workplace inclusion policies, serving employees, consumers, and investors.

Quelliv Poised to Expand Its Position in the Health & Wellness Industry

Retrieved on: 
Wednesday, November 29, 2023

NEW YORK and SARASOTA, Fla., Nov. 29, 2023 /PRNewswire-PRWeb/ -- Quelliv, a leading tech-fusion health and wellness company that provides non-invasive laser therapy, today announced the selection of Fastlane as its agency of record (AOR). Fastlane is a full-service, independent branding, digital marketing, and strategic communications firm focusing on healthcare and other industries.

Key Points: 
  • Fastlane is a full-service, independent branding, digital marketing, and strategic communications firm focusing on healthcare and other industries.
  • "At Quelliv, we've developed a suite of next-gen treatments through our premium-patented technology that is revolutionizing how our clients interact and move forward in their health journey."
  • "In short, Quelliv is well positioned to break out and become a leader and regular destination of choice for those taking their overall health and wellness into their own hands."
  • To learn more about Quelliv, its technology, and the treatments they offer, visit www.quelliv.com or follow them on Linkedin and Instagram .

Innovative Partnerships Group Announce Jersey Naming Rights for Portland Timbers/DaBella Partnership

Retrieved on: 
Thursday, November 16, 2023

LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader. The multi-year partnership marks the first-ever foray into sponsorship for DaBella.

Key Points: 
  • LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader.
  • Innovative Partnerships Group was retained by the Timbers in March to secure the club's first jersey partner since its inception in 2011.
  • According to Daniel Cassidy, VP of Partnerships for Innovative Partnerships Group, "We quickly noticed DaBella's Oregon roots and its commitment to local communities.
  • Innovative Partnerships Group was the first AOR for the Canadian Premier League, working on founding league and jersey partnerships.

Tinuiti Joins TikTok's Marketing Partners Program as Part of New Agency Category

Retrieved on: 
Wednesday, November 15, 2023

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category. Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.

Key Points: 
  • NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category.
  • Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.
  • In 2021 Tinuiti became the first US-independent agency to earn TikTok's Campaign Management badge within the TikTok Marketing Partner Program— a highly sought-after badge distinguishing the firm as an innovative partner.
  • TikTok's Marketing Partners Program is comprised of carefully selected and innovative 3rd party technology, service companies, and now best-in-class agencies.

Organic and Barefoot Merge to Expand Offerings

Retrieved on: 
Wednesday, November 8, 2023

NEW YORK, Nov. 8, 2023 /PRNewswire/ -- As one of the first digital marketing agencies, Organic today announced its merger with brand experience agency Barefoot, combining capabilities for a bold new full-service offering under Omnicom Precision Marketing Group (OPMG). The newly merged entity will carry the name Organic and will be led by former Barefoot executive Kristen Houston Hitch, who will serve as president. 

Key Points: 
  • The newly merged entity will carry the name Organic and will be led by former Barefoot executive Kristen Houston Hitch, who will serve as president.
  • Organic is celebrating its 30th anniversary and it's one of the few digital marketing agencies that survived the dot-com glory days.
  • "Organic and Barefoot have always found ways to pair offerings to better serve clients, so their integration feels natural.
  • The merger will expand Organic's US footprint, with offices now located in Cincinnati, New York City and Los Angeles.

OMD NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on: 
Wednesday, November 1, 2023

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has  been named the best performing global media network overall, marking   the sixth consecutive edition over the past three years in which OMD had topped the Diagnostics report. 

Key Points: 
  • Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace
    NEW YORK, Nov. 1, 2023 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has  been named the best performing global media network overall, marking   the sixth consecutive edition over the past three years in which OMD had topped the Diagnostics report.
  • As revealed in the report, OMD has widened its lead over its nearest competitor to an historic level, resulting in a score differential between OMD and the second ranked agency that exceeds the  spread between the second and eighth ranked agencies -  a performance that led RECMA to declare that "OMD has no director competitor today"  among global media agency networks, describing the network as "one strong leader ahead of an eight- agency pack."
  • A breakdown of the global ranking shows OMD ranks as the best performing agency in North America, EMEA, Central East Europe and the Nordics; and is Dominant in 10 markets, including Australia, Germany, Greece, Italy, New Zealand, Peru, Sweden, Turkey, the UK, and the USA.
  • The RECMA Network Diagnostics Report marks the latest in a streak of wins and accolades for OMD in 2023, including being  named global media AOR for Under Armour and Van's , and media AOR for Beiersdorf in North America and Europe;  topping  the June 2023 RECMA Competitiveness in Pitches Report ; and earning its sixth consecutive #1 rankings from both the RECMA 2022 Billings Report and the COMvergence 2022 Billings Report,  both published in July.

OMD NAMED BEST PERFORMING GLOBAL MEDIA NETWORK

Retrieved on: 
Wednesday, November 1, 2023

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has  been named the best performing global media network overall, marking   the sixth consecutive edition over the past three years in which OMD had topped the Diagnostics report. 

Key Points: 
  • Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace
    NEW YORK, Nov. 1, 2023 /PRNewswire/ -- In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has  been named the best performing global media network overall, marking   the sixth consecutive edition over the past three years in which OMD had topped the Diagnostics report.
  • As revealed in the report, OMD has widened its lead over its nearest competitor to an historic level, resulting in a score differential between OMD and the second ranked agency that exceeds the  spread between the second and eighth ranked agencies -  a performance that led RECMA to declare that "OMD has no director competitor today"  among global media agency networks, describing the network as "one strong leader ahead of an eight- agency pack."
  • A breakdown of the global ranking shows OMD ranks as the best performing agency in North America, EMEA, Central East Europe and the Nordics; and is Dominant in 10 markets, including Australia, Germany, Greece, Italy, New Zealand, Peru, Sweden, Turkey, the UK, and the USA.
  • The RECMA Network Diagnostics Report marks the latest in a streak of wins and accolades for OMD in 2023, including being  named global media AOR for Under Armour and Van's , and media AOR for Beiersdorf in North America and Europe;  topping  the June 2023 RECMA Competitiveness in Pitches Report ; and earning its sixth consecutive #1 rankings from both the RECMA 2022 Billings Report and the COMvergence 2022 Billings Report,  both published in July.

Evoke Announces Appointment of Group President Cris Morton

Retrieved on: 
Monday, October 30, 2023

NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Evoke, an Inizio company and leading global life sciences brand, experience, and communications platform, announced today the appointment of Cris Morton as Group President, Marketing.

Key Points: 
  • NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Evoke, an Inizio company and leading global life sciences brand, experience, and communications platform, announced today the appointment of Cris Morton as Group President, Marketing.
  • "I am thrilled to have Cris join the leadership team at Evoke," said Reid Connolly, CEO & Founder of Evoke.
  • Cris joins Evoke most recently from Havas Health & You where he served as Group President for over 12 years and held numerous leadership roles prior with FCB Health and TBWA/World Health.
  • "I am so excited to be joining the Evoke team especially at this moment as there is real, palpable momentum," said Cris.

Evoke Announces Appointment of Group President Cris Morton

Retrieved on: 
Monday, October 30, 2023

NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Evoke, an Inizio company and leading global life sciences brand, experience, and communications platform, announced today the appointment of Cris Morton as Group President, Marketing.

Key Points: 
  • NEW YORK, Oct. 30, 2023 /PRNewswire/ -- Evoke, an Inizio company and leading global life sciences brand, experience, and communications platform, announced today the appointment of Cris Morton as Group President, Marketing.
  • "I am thrilled to have Cris join the leadership team at Evoke," said Reid Connolly, CEO & Founder of Evoke.
  • Cris joins Evoke most recently from Havas Health & You where he served as Group President for over 12 years and held numerous leadership roles prior with FCB Health and TBWA/World Health.
  • "I am so excited to be joining the Evoke team especially at this moment as there is real, palpable momentum," said Cris.