Return to Sender? Only If It’s Convenient
This underscores the importance of going beyond the "buy now" button and focusing on the entire retail life cycle, from delivery to return.
- This underscores the importance of going beyond the "buy now" button and focusing on the entire retail life cycle, from delivery to return.
- Return policies drive buying decisions: 86% of Spanish consumers consider return policies very or fairly important when choosing a retailer, with well over half of those saying “very important.” Overall, 77% of European consumers agreed that return policies are fairly or very important.
- Ease of return is paramount: 83% of respondents across Europe find ease of return crucial, reflecting sentiment in Spain where 91% agreed that easy returns were vital.
- Preferred return methods vary: Spanish consumers agreed with other Europeans that courier collection provided their preferred return experience (39%).