Blogging

Adobe Introduces Next Generation of Frame.io To Accelerate Content Workflow and Collaboration for Every Creative Project

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Tuesday, April 9, 2024
Data Management, Technology, Online, Mobile Entertainment, TV and Radio, Mobile, Wireless, Apps, Applications, Podcast, Film & Motion Pictures, Entertainment, General Entertainment, Communications, Media, Other Technology, Audio, Video, Social Media, Influencer, Software, Blogging, Internet, Cloud, ADBE, Creative Review, IPad, Organization, IPhone, Filter, Workfront, Character, NAB, Blog, Photography, Team, Enterprise, EE Limited, Adobe Creative Cloud, Workflow, Effect, Adobe Premiere Pro, Multimedia, Adobe Photoshop, NAB Show, Metadata, Video game

Today, Adobe (Nasdaq: ADBE) introduced the all-new Frame.io V4 , a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production.

Key Points: 
  • Today, Adobe (Nasdaq: ADBE) introduced the all-new Frame.io V4 , a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production.
  • “As the demand for all content types – from video and images to design and documents – continues to skyrocket, the needs of Frame.io’s community have evolved.
  • While more content is being produced than ever before, creatives involved at all stages of development still experience disconnected and broken processes.
  • To learn more about other innovations available with Frame.io V4, visit the Frame.io blog here and view Frame.io V4 video here .

PartnerCentric Soars With 200% YoY Client Growth, Secures impact.com Diamond Partner Status

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Tuesday, April 9, 2024
Retail, Software, Networks, Internet, Online Retail, Data Management, Social Media, VoIP, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Blogging, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Diamond, Automation, Insight, Growth, Face, Amazon, Partnership, Acquisition, CMOS

In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.

Key Points: 
  • In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.
  • This accolade is a testament to PartnerCentric’s relentless pursuit of excellence and transformative technology within the partnership marketing space.
  • This groundbreaking tool unlocks the true incremental value of marketing initiatives, empowering brands to fine-tune their strategies for peak performance.
  • “This year of monumental growth signifies the pivotal role of partnership marketing in scaling effective marketing strategies,” said Stephanie Harris, founder & CEO of PartnerCentric.

Generational Group Advises Creative Dimensions in its Sale to Pinnacle

Retrieved on: 
Tuesday, April 9, 2024
Publishing, Consulting, Marketing, Advertising, Communications, Professional Services, Search Engine Optimization, Asset Management, Blogging, PepsiCo, Culture, ESPN, University, Sport, Growth, IKEA, Dairy Queen, CDI, Name, MLB Network, Sale, Acquisition, USGA, MLB, M&A, Super Bowl, YES Network, Dallas Cowboys, Tourism

Generational Group , a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Creative Dimensions, Inc. to Pinnacle.

Key Points: 
  • Generational Group , a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Creative Dimensions, Inc. to Pinnacle.
  • Pinnacle , headquartered in Hillsboro, Oregon (with multiple locations throughout the U.S.) is a leading experiential marketing company.
  • Pinnacle creates memorable experiences for top brands around the world through activations, exhibits, environments, and events.
  • “This is a natural evolution in Creative Dimensions’ progression of serving brands in and out of sports and entertainment,” said Joel Roy, President of Creative Dimensions, who will transition to the role of Hartford Division President at Pinnacle.

GRIN Unveils Activations Benchmarking Tool, Empowering Brands of All Sizes to Launch Successful, Measurable and Scalable Influencer Programs

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Wednesday, April 3, 2024
Social Media, Influencer, Retail, Content Marketing, Blogging, Marketing, Advertising, Communications, Business, Professional Services, Online Retail, Digital Marketing, Lifestyle, Consumer, Data Analytics, Benchmarking, Uber, SKIMS, Recycling

GRIN , the world’s leading creator management platform, today announced the launch of Activations Benchmarking , its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.

Key Points: 
  • GRIN , the world’s leading creator management platform, today announced the launch of Activations Benchmarking , its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.
  • GRIN tailors each benchmark to a brand's unique needs by considering campaign length, desired goals, company size and more.
  • Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals.
  • To learn more about Activations Benchmarking or to try it today, please visit https://grin.co/news/grin-launches-new-tool/ .

Yahoo announces the acquisition of Artifact, the news discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger

Retrieved on: 
Tuesday, April 2, 2024
Social Media, Search Engine Optimization, Search Engine Marketing, Content Marketing, Data Management, Blogging, Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, Apps, Applications, Artificial Intelligence, Media, Digital Marketing, Internet, Entrepreneurship, SVP, News, Acquisition, AI, Yahoo! News, Love, Machine learning, Multimedia, Online shopping

Today Yahoo announced that it has acquired Artifact, the AI-driven news aggregation and discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger.

Key Points: 
  • Today Yahoo announced that it has acquired Artifact, the AI-driven news aggregation and discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger.
  • The technology Artifact has created will be even more impactful with the scale of the Yahoo News network, ranked the #1 news and information property in the US in 2023.
  • View the full release here: https://www.businesswire.com/news/home/20240402939591/en/
    Yahoo has acquired Artifact, the AI-driven news aggregation and discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger.
  • Artifact’s co-founders, CEO, Kevin Systrom and CTO, Mike Krieger, will work with Yahoo in an advisory capacity during this transition.

Generational Group Advises Britton Marketing & Design Group in its Sale to BrandStar

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Wednesday, March 27, 2024
Search Engine Marketing, Other Professional Services, Blogging, Other Communications, Technology, Finance, Marketing, Consulting, Advertising, Small Business, Banking, Communications, Professional Services, Other Technology, Internet, DNA, Sale

Generational Group , a leading middle market investment bank for privately held businesses, is pleased to announce the sale of its client, BMD Agency, LLC (dba Britton Marketing & Design Group) to BrandStar, Inc.

Key Points: 
  • Generational Group , a leading middle market investment bank for privately held businesses, is pleased to announce the sale of its client, BMD Agency, LLC (dba Britton Marketing & Design Group) to BrandStar, Inc.
  • Britton Marketing & Design Group (BMDG), located in Fort Wayne, Indiana, is a boutique branding and design firm that helps companies define what makes them different from all others.
  • BMDG helps companies brand their DNA by developing nuanced visuals and copy to express their brand uniquely and then develop marketing strategies and execute on those marketing plans.
  • Generational Group Executive Managing Director of M&A – Central Region, Michael Goss , Marcia Conley, a Generational Group Authorized Affiliate, with the support of Vice President, Madison Buckley successfully closed the transaction.

Media Shower Releases New AI Platform for Marketers

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Monday, March 25, 2024
Blockchain, Other Technology, Artificial Intelligence, Finance, Internet, Professional Services, Social Media, Technology, Entertainment, Blogging, Digital Marketing, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Content Marketing, Communications, Media, General Entertainment, Intelligence, Human, Shower, AI, Creativity, Sales

Media Shower , a leading innovator in digital marketing, is proud to announce the launch of its revolutionary AI platform designed specifically for marketers.

Key Points: 
  • Media Shower , a leading innovator in digital marketing, is proud to announce the launch of its revolutionary AI platform designed specifically for marketers.
  • The platform contains several dozen AI “assistants” that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.
  • Using the platform is simple: after directing the AI assistants to create a draft, marketers click “Place Order” to send the draft to the Media Shower creative team – editors, designers, and videographers – who finish it into beautiful marketing materials.
  • As AI continues to evolve, Media Shower's platform is poised to redefine the marketing landscape, showing that the future is not “marketers vs. AI,” but “marketers who use AI” vs. “marketers who don’t.”
    To get a 14-day free trial of the new Media Shower platform:

BuzzFeed, Inc. Makes Strategic & Organizational Changes to Improve Profitability After Challenging Q4 and Full Year 2023

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Monday, March 25, 2024
Social Media, Search Engine Optimization, Blogging, Publishing, Technology, Public Relations, Investor Relations, Finance, Marketing, Advertising, Banking, General Entertainment, Communications, Professional Services, Telecommunications, Entertainment, Internet, Editorial, Forecasting, Digital, Vox Media, Comscore, Telephone, Complex, Webcast, Complex Networks, URL, Regulation, Classification, News, AI, Bustle (magazine), Table, Disclosure, Bank statement, Commerce, Adjustment, Regulation Fair Disclosure, Content, Apple News, GAAP, Video game

Looking ahead, following key strategic organizational changes, BuzzFeed is optimistic about 2024 with a commitment to high-margin revenue streams and a renewed focus on its owned and operated websites and apps.

Key Points: 
  • Looking ahead, following key strategic organizational changes, BuzzFeed is optimistic about 2024 with a commitment to high-margin revenue streams and a renewed focus on its owned and operated websites and apps.
  • “Three months into 2024, it’s clear BuzzFeed and digital media are at an inflection point,” said Jonah Peretti, BuzzFeed Founder & CEO.
  • As such, the historical financial results of Complex Networks have been reflected as discontinued operations in our consolidated financial statements.
  • However, the historical Time Spent on First We Feast cannot be reasonably bifurcated from Time Spent on Complex Networks.

New AI-Powered Competitive Marketing Audit & Assessment Tool from Klick Health Gives Competitive Edge to Healthcare Marketers

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Monday, March 25, 2024
Technology, Marketing, Advertising, Pharmaceutical, Health Technology, Communications, Other Science, Artificial Intelligence, Consulting, Search Engine Optimization, Professional Services, Health, Search Engine Marketing, Blogging, Digital Marketing, Data Analytics, General Health, Science, Content Marketing, Other Technology, Internet, Data Management, Publishing, Public Relations, Investor Relations, Data science, EVP, Social media, AI, ChatGPT, Click

Klick Health today announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness.

Key Points: 
  • Klick Health today announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness.
  • Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly audit and analyze multiple competitive brands’ online content.
  • Available immediately for Klick clients, the new tool also provides a convenient, real-time, wide-angle lens into the competitive landscape to help adapt marketing strategies and enhance brand positioning.
  • Earlier this month, the agency launched KCM+AI , the first AI social media comment moderator for the life sciences industry.

Montana Butsch, Founder of spotivity, Launches New Podcast, "Information Asymmetry," Exploring Personal Agency and Decision-Making

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Tuesday, March 26, 2024
Women, Sports, Men, Online, Family, Other Entertainment, Podcast, Consumer, General Sports, Other Communications, Teens, Publishing, Entertainment, Media, Communications, Other Education, Social Media, Influencer, Education, Blogging, Other Consumer, IHeartMedia, Personality, The New York Times, Information asymmetry, Policy, Insight, Mentorship, News, NBA, TED (conference), NFL

Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".

Key Points: 
  • Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".
  • Listen Now to the first 3 episodes: INFORMATION ASYMMETRY on Podbean
    Overview: "Information Asymmetry" delves deep into the realms of personal agency, access, and decision-making.
  • Designed to captivate policy enthusiasts, educational institutions, curious teenagers, and proactive parents, this podcast promises insights for every listener.
  • "Information Asymmetry" is a podcast dedicated to illuminating pathways to agency and exploring non-linear approaches to informed decision-making.