FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network
NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.
- NEW YORK and LOS ANGELES, April 3, 2024 /PRNewswire/ -- FOX Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced the launch of its expanded audience network and ad tech platform, AdRise.
- Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX.
- AdRise will now power OneFOX, FOX's cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.
- We're now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners," said Paul Cheesbrough, CEO of Tubi Media Group.