EQS-News: Zalando evolves strategy to cover larger share of fashion and lifestyle e-commerce market with pan-European ecosystem for customers and partners
The ecosystem model is a strategic evolution from the current platform one, and will enable Zalando to cover a larger share of the fashion and lifestyle e-commerce market as well as deepen relationships with customers and partners.
- The ecosystem model is a strategic evolution from the current platform one, and will enable Zalando to cover a larger share of the fashion and lifestyle e-commerce market as well as deepen relationships with customers and partners.
- With both B2C and B2B, Zalando aims to cover in the long term the equivalent of 15 percent of the European fashion market, which is worth 450 billion euros.
- Serving customers across their fashion and lifestyle needs will increase multi-proposition adoption and enable Zalando to capture a higher share of customers’ wallet.
- The company’s recently launched ZEOS business enables Zalando to shape the European fashion and lifestyle industry beyond its own consumer business.