VH1’s ‘Level Up’ Mondays Achieves Double Digit Growth IN KEY 18-49 DEMO
VH1s Level Up Mondays - with the season premieres of Basketball Wives and VH1 Couples Retreat achieved a win with double digit increases vs. P4W across total day (+13% rtg & shr) and prime (+14% rtg, +16% shr) overall.
- VH1s Level Up Mondays - with the season premieres of Basketball Wives and VH1 Couples Retreat achieved a win with double digit increases vs. P4W across total day (+13% rtg & shr) and prime (+14% rtg, +16% shr) overall.
- Additionally, May 16th was VH1s highest rated Monday prime in three months with both massive gains over P4W across rating (+86%) and share (+104%).
- Basketball Wives season 10 premiere (5/16) posted a +6% increase vs. the prior season average and +25% on share
Massive demo gains among M18-34, up +90% on rating and +116% on share
Premiere delivered 517K total viewers, up +7% from last season avg (485K)
VH1 Couples Retreat season two premiere (5/16) scored a +100% increase vs. the P4W time period and +114% on share
Source: Nielsen; LSD/P18-49 coverage ratings & coverage share unless noted; time periods- BBW Mon/8p, CR Mon/9p; Social Source: SCR Ranker- Cable Reality. - View source version on businesswire.com: https://www.businesswire.com/news/home/20220526005785/en/